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3 Ecommerce Practices All Hotels Should Be Embracing

February 27, 2019 Tech No Comments Email Email

At certain times of the year, for whatever reason, hotels experience a lull with regards to the number of guests they see coming through their doors. If you don’t want any pauses to befall you and your business in 2019, then you might want to consider turning your attention to the Internet.

Specifically, if you own a hotel or run the marketing department of such a business, then you should be looking to embrace the ecommerce practices listed below. Doing so will help you in your quest to convert lookers into bookers, and that will fill your rooms out in no time.

Here are the three best ecommerce practices for hotels.

Use enterprise software

In order to make your job much easier and improve communication between all of your ecommerce departments, you have to use enterprise software. This kind of platform works to make everything about the way your hotel deals with online bookings seamless. It does so by centralising your accounting and order processing exploits to ensure that your ecommerce solution is company-wide, not pigeonholed to one department. Quite simply, if you do anything in 2019 to better the way your hotel does business online, let it be to embrace the usage of an enterprise ecommerce platform such as Shopify Plus. If you do, you’ll see results within days.

Showcase your property in professional photographs

People that are looking for a place to stay will, quite rightly, check out photos of your hotel before they commit to being fully-fledged guests of yours. Nobody, then, is going to choose your accommodation if the photos that you use to showcase your property online look in any way unprofessional.

When it comes to uploading photographs to the Internet that are going to appeal to guests, you should:

  • Only ever display high-resolution photos that are taken with professional equipment — pixels and blurs are NOT good.
  • Upload photos that represent your property accurately — nobody is going to trust you with their bank details if they deem you to be hiding something.
  • Keep your photos updated — old photos will not engage or interest your guests.

Make the booking process easy

Your ecommerce efforts will be futile if you don’t make your online booking process as simple as it can be. This is because, today, for whatever reason, people just don’t have patience. Well, why should someone go through a rigorous booking process with you when they could have it done within a matter of minutes on another site?

To make the booking process easy for your hotel’s guests, you should:

  • Never ask for too much information
  • Avoid checkout forms that are long and tedious
  • Make sure your forms can be autofilled (especially when it comes to addresses)

If you want your hotel to be successful for years to come, then you simply have to go down the ecommerce route. There are no two ways about it, you have to sell and rent your rooms via online platforms.

If you’re still yet to embrace the wonders of the Internet, when (not if) you do, just make sure to put the above advice into practice.

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