Korea has started off the year in the spotlight as the host of the 2018 PyeongChang Winter Olympics, showcasing Korea’s ability to host large-scale international gatherings and exposing Korea’s unique culture and landscapes. Korea is increasingly growing as the go-to location for business events and meetings and here are 5 reasons why.
1.Top convention destination
South Korea remains the number 1 destination for international meetings since 2016 according to the UIA Global meeting statistics report. This is a reflection of the world-class MICE infrastructure and the rapid growth of the established meeting cities. Seoul for examples has been named the ‘Top 3 Convention City’ for the third consecutive year, and other rising destinations like Busan, Jeju and Incheon offer unique venues and regional attractions and are steadily contributing to the business profile of Korea.
In 2017, Korea hosted 1297 meetings which is 12.6% of the total international meetings recorded by the UIA. After the successful hosting of 2 highly significant events of 2018 the PyeongChang Winter Olympics and North-South Korea summit, demands for Korea as a MICE destination is predicted to increase even further in the following years.
2.Outstanding MICE infrastructure and Unique Venues
Korea has over 100 MICE facilities in the 11 major convention centres all around the country. These venues offer top class infrastructure and superb services that cater to all needs. Many of these venues are specialised and boast a uniquely Korean charm.
Taking a glimpse into some of these venues, there is the futuristic Dongdaemun Design Plaza (DDP) designed by the late architect Zaha Hadid which holds numerous shows, seminars and exhibitions.
The National Museum of Korea which hosted the G20 summit and is a popular location for international meetings. And for more of a traditional experience, there is the Korea House with Hanok-style aesthetics and traditional performances held daily. Or to truly immerse yourself in olden day Korea there is The Korean Folk Village where you can experience the simpler life of Korea’s Joseon Dynasty (1392-1910), with authentically recreated buildings and cultural performances.
3.Easy and convenient access
Korea is easily accessible, as it is strategically positioned as the main gateway in Asia with one-third of the world being within a 3 hours flight distance. There are flights from over 186 cities and visa-free entry from 150 counties including Australia. Additionally, delegates arriving at Incheon Airport can enjoy the comforts of the award winning airport.
Once you get to Korea there are numerous transport options to take you between cities including the high-speed train (KTX), express and intercity buses or planes that fly in and out of 7 domestic airports. Within most cities, there are foreigner friendly subways, buses and readily available taxis all at ridiculously affordable prices.
4.Traditional and Modern Charm of Korea
Beyond the meetings, Korea has over 5000 years of history and rich culture that will guarantee to leave a lasting impression. Balanced together with the miraculous modern development of the last 50 years, Korea offers meeting planners and delegates a spectacle of unique choices.
Whether you spend your time in the midst of the hustle and bustle of Seoul city, a sprawling metropolis, where high-tech subways and skyscrapers mergers together with traditional palaces and temples. Or venture out to Gyeongju, to witness a plethora of world heritage listed treasures. Alternatively, you can escape it all to the tranquillity of one of the World’s Seven Wonders Jeju Island, where you can take in the breathtaking scenery of the beaches or climb to the peaks of Mount Hallasan. The pure diversity of options will make it an ease for you to find the perfect MICE experience to fit your specific needs.
5.Highly customisable support programs offered by KTO
The Korea MICE Bureau is a specialised branch of Korea Tourism Organisation that expertise in meetings, incentives, conferences and exhibitions. They are dedicated and knowledgeable professionals that can assist you with providing a highly customisable support program. They can also liaise with local convention bureaus, venues, PCO, and DMC to ensure that the event runs seamlessly.
Depending on the size and nature of the group, we can offer site inspections, help organise activities and tons of other benefits such as complimentary souvenirs, cultural tours, performances and more.
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