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A mission-driven brand: Global impact in Delta’s Corporate Responsibility Report

June 18, 2019 Aviation No Comments Email Email

The 2018 report, released Friday, details ours efforts to make the world a better place through attention to the environment, diversity, communities and more.

The work of an airline is, at its core, about connecting people with communities, with experiences and with each other. Making connections is Delta’s mission. And as a purpose-driven brand, our leadership and employees understand we have an obligation to make the world a better place. It’s a mission we embrace – both as a corporation and, even more powerfully, as 80,000 people living and serving people across the world.

Delta’s 2018 Corporate Responsibility Report reflects both our achievements and our ambitions in this noble undertaking – “Connecting Global Communities in the Air and on the Ground.”

CEO Ed Bastian kicks off the report this way: “We have built our business on the shared values of service to our people, our customers and the communities we serve. That mission extends well beyond connecting customers on our network of hundreds of global destinations. It’s about creating opportunities for cultural understanding, economic growth and stronger communities, driven by 80,000 people who put humanity and empathy into everything we do.”

The report outlines Delta’s progress in key areas, including:

Putting people first

The compassionate service we deliver to customers every day starts with our employees. They’re at the heart of everything we do, and our commitment to a people-centric culture has received recognition by numerous workplace experts. Culture-focused recruiting efforts are helping us hire and retain the next generation of Delta employees and leaders.

Addressing environmental impact

We are intensely focused on managing the impact of our jet fuel use as we work toward our goal of reducing our net aviation emissions by 50% by 2050. Beyond that, Delta people are doing creative work to reduce our impactby reducing waste, recycling and engaging customers and employees.

Promoting diversity and inclusion

We strongly believe Delta must reflect the diversity of the world we serve. Delta Vision 2020, a three-year plan to increase diversity, particularly in leadership roles, measures our progress in promoting inclusion and driving accountability. Diversity is a journey, and we invite you to follow our progress.

Building better communities

Since 2016 Delta has pledged to invest 1 percent of net profit – tens of millions of dollars – in charitable causes worldwide where we live, work and serve. But donations are not enough. This year we committed to paying each of our 80,000 employees for a day of service with a community partner of their choice. We are excitedly watching the impact of our people serving across the world.

Leading safely

Our commitment to customers and employees starts with their safety, a core value at Delta that informs every decision we make.

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