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A.S. Watson Group Selects Zebra Technologies to Accelerate Digitization of their Operations

November 23, 2018 Tech No Comments Email Email

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, announced today that A.S. Watson Group (ASW), the world’s largest international health and beauty retailer, selected Zebra Technologies for the second year to be part of its Technology Partners Day. During this summit, Zebra received the appointment as Official Tech Partner 2019 and is the only mobile devices supplier in this exclusive community, selected to work closely with ASW to help accelerate the organization’s business growth. ASW has chosen to equip its global front-line workforce with Zebra’s TC51 Android-based touch mobile computers.

“We started the Technology Partnership Programme last year with the aim to create a longer-term partnership instead of a short-term client-vendor relationship. Through this mutual commitment, our Tech Partners like Zebra Technologies, whom we have chosen to work with, have brought us great expertise and innovation to help us accelerate our digital transformation,” said Malina Ngai, Group Chief Operating Officer, A.S. Watson Group. “As one of the key benefits, they have access to senior management and visibility to our growth strategy as well as technology roadmap. As we continue our digital transformation journey, we will invest in the right technology and the right partnership to help us enhance our ability to build stronger customer connectivity, online and offline, which in turn will make us one of our customers’ most loved brands.”

ASW selected Zebra’s TC51 touch mobile computers to replace previous models and migrate to the Android™ operating system (OS), arming store associates with a device that will remain compatible with future generations of Android. Several thousand TC51 devices have been deployed at UK, Hungary and Benelux ASW store locations, with France, Spain and China to follow during 2019. The solution is being implemented both in store and at its store warehouses. This has benefited ASW with providing faster omnichannel support, enabling users to fulfil online orders with store inventory, conducting tasks with faster accuracy and enhancing customer service and experience on the shop floor with increased efficiency.

“Zebra Technologies is renowned for guiding enterprises through their digital transformations and Android migration journeys, providing them with the innovative solutions they need to succeed, such as the TC51 touch mobile computer,” said Ward Vermoere, Global Account Director of Zebra Technologies. “We are arming A.S. Watson stores with next generation Android enterprise mobile devices that amplify the skills of front-line workers, helping to increase collaboration and boost workplace productivity. It is an honor to be the only mobile devices supplier of ASW’s Technology Partnership Programme. We look forward to working closely with ASW in deploying the TC51 in stores worldwide, and ultimately enhancing their own customer and employee experiences.”


  • Zebra is appointed by ASW as an Official Tech Partner 2019 and is recognized as being the only mobile devices supplier.
  • ASW has deployed Zebra’s TC51 touch mobile computer for improved productivity and efficiency among its front-line workers in stores and warehouses in its UK, Hungary and Benelux locations. This will be extended to France, Spain and China in 2019.
  • Use of the TC51 touch mobile computer improves ASW’s omnichannel offerings by increasing its front-line worker visibility, resulting in better customer service, which is key in giving ASW its performance edge.

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