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Wego, the leading online travel marketplace in MENA and APAC regions, today announced the launch of its latest regional destination marketing campaign in collaboration with the Hong Kong Tourism Board (HKTB). The co-marketing campaign, titled ‘Winter Reunion’, seeks to increase Hong Kong’s visitor footfalls during the holiday season by targeting the Malaysian, Indonesian and Philippine

The ongoing campaign, which will continue through November 2018, aims to position Hong Kong as the perfect destination for year-end celebratory family get-togethers and travel with friends.

“Filipino, Indonesian, and Malaysian travellers can’t seem to get enough of the big city flavour, mixed with old world charm, that Hong Kong offers. Our concerted efforts, over the past year, have been to popularise unique and hidden aspects of the cosmopolitan city. This has resulted in a significant boost in search volumes for Hong Kong, on the Wego app and website,” said Craig Hewett, co-founder of Wego.

Featuring an array of digital direct promotional activities, the integrated marketing campaign, encourages travellers to make the best of the cosmopolitan city’s pleasant weather, this winter.

“With this being our second campaign of 2018 to boost tourist traffic to Hong Kong, the agenda is to amplify all previous marketing efforts with a fresh twist. Such engagement tactics will surely attract a greater number of vacationing families and other close-knit groups,” Hewett added. “We are eager for more travellers to forge deeper bonds with their loved ones by celebrating the holiday season against the backdrop of a vibrant and versatile Hong Kong city.”

Raymond Chan, Regional Director, Southeast Asia, Hong Kong Tourism Board, said, “The year-end is a season of celebrations and holidays, and Hong Kong is the ideal destination to bond and spend memorable times with beloved friends and families. Visitors from key source markets — Indonesia, Malaysia and Philippines can continue to enjoy and discover the best that Hong Kong Winter has to offer.”

“We are happy to continue our association with the Hong Kong Tourism Board and create more awareness about this remarkable destination, through tailored and engaging messaging,” said Hewett. “Our bundled suite of promotions has been crafted to project that special, warm feeling achieved when travelling (with loved ones) to exciting destinations such as Hong Kong. The city’s unique sightseeing and local dining and shopping options are also highlighted in these marketing touchpoints.”

The marketing mix will also include organic promotions, in the form of content marketing activities, videos, social media contests and influencer outreach programs.