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Leading domestic travel operator, AAT Kings, has appointed a new Head of Marketing – Emma Prineas.

With 17 years’ experience in the travel and tourism industry, most recently serving as Head of Marketing at Wendy Wu tours, Emma brings a wealth of knowledge and experience to the group. Emma will lead the marketing team and oversee both the trade and consumer marketing strategies for AAT Kings and it’s premium offering, Inspiring Journeys.

Hans Belle, AAT Kings Managing Director, stated: “We are thrilled to have Emma join as Head of Marketing. She will fulfill a key role in our leadership team. Emma has an excellent history of driving strong results in passenger and revenue growth in her previous roles as well as genuine enthusiasm for the industry and we are excited to have her join the team at AAT Kings.”