AAT Kings and Inspiring Journeys, the Australia and New Zealand holiday experts, have conducted new consumer research that shows what Australians are seeking once travel restrictions are lifted and the Trans-Tasman bubble opens.
These findings, combined with 100 years of experience – have driven AAT Kings Group innovation with new trips across AAT Kings, Inspiring Journeys and a domestic pivot for sister brands Trafalgar and Insight Vacations.
The survey found that the top destinations on people’s must-do list are remote areas of Australia and New Zealand- with Darwin and Top End most popular at 33%. Kimberley came second at 30%, followed by Tasmania at 29%, Central Australia at 23%, Cairns and Far North Queensland at 26%. There are also some firm favourites in South Australia and Outback Queensland.
Interest in New Zealand was split evenly between its North and South Islands.
Matthew Cameron-Smith, CEO of AAT Kings Group commented, “Australia & New Zealand have so much to offer and with the strengthened desire to explore their diverse neighbourhood, we’re excited to take our guests back on the road to experience some of the world’s most extraordinary landscapes, endemic wildlife, food and wine scene.”
It’s clear that Australians’ community spirit remains strong, with 17% wanting to visit bushfire-affected areas and have an authentic connection with locals (46%). This community-minded approach is something AAT Kings Group is proud to be part of, with every trip supporting local businesses and regional areas to recover after months of hardship.
With feedback showing people are more confident to book trips departing from September 2020, it came as no surprise that after all the time spent at home, they are seeking delicious food and wine options (37%), as well as cultural experiences (59%) and adventure through bushwalks and nature (38%).
Interestingly, 50% plan to travel for over seven to 14 days, with 37% planning to be on the road for over two weeks. What’s most important to them is discovering iconic sights, the knowledge of guides if travelling on a small group journey, and exclusive and unique experiences.
Cameron-Smith adds, “We strongly believe in tourism and the very positive role it plays in the economic recovery as we work with the industry in supporting all those affected, to get back on their feet for the long-term and to help kick start domestic and then international tourism.”
The well-being and peace of mind of guests and every team member has always been a top priority, so to remain diligent in response to COVID-19 and the new policies, travellers will see additional hygiene measures throughout their holiday. 86% want sanitiser available, additional cleaning of frequently touched surfaces (78%), visible reminders about hygiene (54%) and social distancing being applied (50%).
On Tasmanian Wonders, AAT Kings takes you on a 10-day guided holiday – the perfect introduction to the island state. Combining spectacular landscapes with exposure to rich convict history and gourmet artisan produce, it takes you to unforgettable locations. Step back in time at Port Arthur, and visit the wild Gordon River, Cradle Mountain and the pristine Tarkine Wilderness.
Join Inspiring Journeys on A Journey to the West for 7-days – Starting in vibrant cosmopolitan Perth, head deep west and discover the coastal outback of Cape Naturaliste to witness the land through the eyes of an Indigenous custodian. Then relax in one of the world’s most renowned wine regions. From the surfing mecca of Margaret River to the endearing native quokkas on Rottnest Island and the laid-back, historic cities of Perth and Fremantle, this holiday has much to offer the discerning traveller.
Or check out the Western Wonderland with AAT Kings on a 15-day journey, start in Perth before travelling inland to iconic Kalgoorlie, then watch in awe as the landscape transitions on approach to the southern coast. Discover white-sand beaches, crystal-clear waters, and ancient forests. Seaside Fremantle and Margaret River’s renowned food and wine culture await, before heading north to meet the wild dolphins at Monkey Mia.
Enjoy a classic Outback Adventure with AAT Kings, 15-days of discovery through the legendary Australian outback from Adelaide, through the Red Centre and onto tropical Darwin in the Top End. The stunning beauty of Australia’s vast and varied landscapes including the rugged Flinders Ranges, ancient Uluru and Kata Tjuta and the lush wetlands of Kakadu National Park, will provide memories to last a lifetime.
Uncover unique locations in New Zealand on The Southern Drift – 12-days with Inspiring Journeys taking guests through secret trails, striking landscapes, natural treasures and roads less travelled on this true exploration of the famous South Island. From the still waters of Milford Sound and snow-capped peaks of the Southern Alps, to the rolling hills of Central Otago, delve into the beauty of landscapes that have remained unchanged for millennia.
.jpg){kind=tracking}
