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Accor Australia’s Drag Queen Inspired Mardi Gras Facebook Chatbot

March 1, 2019 Hotel News No Comments Email Email


As the Official Accommodation Partner of the Sydney Gay and Lesbian Mardi Gras, Accor Australia is excited to introduce its fabulous new virtual Facebook assistant, ‘QueenBot’. QueenBot, a completely integrated Facebook Chatbot, is equal part sassy, as she is delightful. Attached to the AccorHotels Australia Facebook page, QueenBot has been designed to help the Group’s 1.7 million Facebook fans across the Mardi Gras Parade weekend, with everything from last-minute Mardi Gras hotel reservations to providing Mardi Gras Parade information, telling jokes and more.

Designed in-house by the Accor Australia Social Media team, QueenBot will give the way followers interact with the Group on Facebook, a fabulous shakeup with her ‘out-there’ personality.

QueenBot is the drag identity of ‘AccorBot’, Accor’s original Facebook chatbot, which was launched in September 2018. It has since helped thousands of guests with everything from providing detailed city guides, to assisting with customer care. QueenBot is able to assist with everything that AccorBot would normally, though throws a truly fabulous spin on how she does so.

Within the delightful new-look inbox, Facebook users are able to view, compare and book their last minute Sydney CBD Mardi Gras stays, allowing guests to truly ‘sleep like a queen’ after this year’s Mardi Gras parade.

QueenBot helps guests to quickly get in touch with the Accor Guest Relations team, guiding guests with simple prompts to gather all information and increase the response time to guest feedback.

QueenBot is fearlessly unconventional and forever keeping bot-users on their toes. The fabulous virtual assistant is also never without a joke or two up her sleeve, and may even let users in on her night’s plans.

Kate Milross, Accor Australia Gender & Orientation Equality Champion says, “It is an absolute delight to be able to welcome ‘QueenBot’ to the world. This year’s official Mardi Gras theme is ‘Fearless’, so we thought what better way to activate this, than by letting our chatbot, be his fearless self, QueenBot. QueenBot is so much more than a humorous chatbot, it’s a pride activation that the entire LGBTI+ community can engage and interact with, regardless of their physical location, which really highlights the importance of allowing yourself to be the real you, a philosophy at the very heart of Accor.”



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