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Accor Strengthens leadership branded residences, private rentals and extended stay hotels

December 15, 2020 Hotel News No Comments Email Email

Accor has announced the launch of the “Apartments & Villas” website, entirely dedicated to the rental of private residences and extended stay hotel properties, enabling guests feel at home anywhere in the world, with the site including more than 50,000 apartments, villas and chalets available, drawing from Accor’s 15 extended stay hotel brands (including Adagio, Mantra, and Hyde Living), as well as the company’s portfolio of branded private residences which are privately owned and frequently included in managed rental programs (Raffles Residences,  Banyan Tree Residences, Delano Residences, Fairmont Residences, SLS Residences, etc.) and one-of-a-kind private rentals (onefinestay), in over 350 destinations.

Accor says that the COVID-19 crisis has transformed the way we live, work and travel, with Branded Residences, which typically combine private home ownership with luxury branding and a comprehensive menu of hotel and residential services, having proven to be very resilient, with an increasingly diverse pipeline and record growth.

In ten years the sector has grown by 170% and despite a difficult context, 2020 should be another record year with the opening of more than 100 additional projects, according to the recently published Savills 2020 Spotlight on Branded Residences, with Riyan Itani, Head of Savills International Development Consultancy saying, “We see increasing demand for residentially designed short term rental accommodations, as consumers seek out accommodations which enable more privacy and self-sufficiency and include features like extra living space and generous outdoor space”.

According to Savills International Development Consultancy, a third of global markets have reported increased interest from buyers looking to expand their primary residence, with this growing desire for space, coupled with the increase in working from home, could give a boost to resort projects.

The global trends documented by Savills are reflected in Accor’s rapidly expanding branded residence portfolio, with Accor currently operating 30 branded residence projects globally, with another 70 under development., with this growth particularly pronounced in the emerging lifestyle branded segment, where Accor’s SLS Residences leads the way in terms of expansion.

Accor already operates 6 lifestyle branded projects with another 18 under development, with in many instances, purchasers of branded residences elect to make their homes available through a managed rental program and participating homeowners will now see their homes distributed through the new Apartments & Villas” website

On the Apartments & Villas website, guests can book with confidence fully equipped apartments, villas, houses and suites while enjoying all the benefits of the ALL- Accor Live Limitless lifestyle loyalty program, and greater flexibility and reassurance thanks to the new cancellation policy and the intensified hygiene and prevention measures to ensure their safety (ALLSAFE).

Jeff Tisdall, Senior Vice President Development, Residential and Extended Stay at Accor said, “The launch of the Apartments & Villas website demonstrates our ambition to develop offers and solutions tailored to the extended stay hotel segment,” adding, “The launch of apartmentsandvillas.accor.com is an important milestone for our investment partners, guests and private residence owners, and further reinforces Accor’s leadership position in extended stay hotel and branded residence segments”.

Yassine Hachem, Vice President Guest Digital Product at Accor said, “Apartments & Villas site reflects our ongoing commitment to innovation as consumer travel needs evolve, and allows all of our clients to discover an incredible collection of accommodations around the world on one digital platform, as well as to live an exceptional travel experience: the space, comfort and privacy of a home for a weekend, a vacation or working in a new setting, allied to the convenience of hotel services from Accor brands and to the best of loyalty advantages”.

Branded Residences are privately owned apartments, villas or chalets which are developed and operated to the standards of a globally recognized brand, and typically co-located with a hotel sharing the same branding (i.e. Fairmont and Fairmont Residences). Very often purchasers of branded residences may elect to rent there home through a managed rental program when not enjoying it personally. Such rentals combine the comfort of a luxury home, with a comprehensive array of on-demand hotel services.

Fairmont Residences helped to define the concept of branded residences more than two decades ago – by extending the services of legendary Fairmont hotels to privately owned apartments, villas or chalets. Fairmont Residences sets the standard for luxury living in their respective communities, with highly personalized service and locally inspired design. Located in the heart of the world’s most exciting cities and in the sought-after resort destinations, Fairmont Residences owners are often able to rent their homes for short stays through a managed rental program. Now participating Fairmont Residences homes may be reserved through Apartments & Villas website, for truly extraordinary vacation experiences.

Extended Stay Hotels feature residentially designed guest rooms, catering to stays of a few nights to several months. Accor’s extended stay hotel portfolio spans the eco, midscale, premium and luxury segments, and has recently been expanded to include lifestyle brands like Hyde Living and Mondrian Living.

Aparthotel Adagio boasts more than 110 aparthotels in the centres of the world’s major cities providing all the comforts and freedom of an apartment with the added bonus of services, with for more than 10 years, Aparthotel Adagio has offered its guests practical, attractive serviced apartments that combine the comforts and freedom of home with the benefits of services.  The brand has three ranges: Adagio, the modern, midscale apartments; Adagio access, the affordable economy range; and Adagio premium, the upscale residences. Aparthotel Adagio is the European leader in serviced apartments with city-centre establishments for every type of traveller.

Mantra offers premium accommodation with a warm welcome in bustling cities and favourite holiday destinations, whether travelling for business or relaxing with family, guests will feel right at home with Mantra and with hotels, resorts and self-contained apartments on the coast and in the city, guests will always find the perfect space in the ideal place, across Australia and New Zealand, whether you want less hassle on business trips or more good times on holiday.

Private Rentals  are one-of-kind apartments, chalets and villas which are available for nightly rental.

onefinestay opens the doors of the finest homes and villas in the most desirable worldwide destinations. A beachfront villa in the Caribbean, a townhouse in New York City or a beautiful house in one of the most beautiful European capitals – wherever you go, each one is handpicked for its space, character and comfort.

A report by John Alwyn-Jones

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