As Australians are asked to travel within Australia to support our challenged domestic tourism market the latest results from Roy Morgan’s Holiday Travel Intention Report shows where the ‘would be’ domestic travellers are and what they had planned before the devastating bushfires and the new threat of the coronavirus emerged.
Proportion of Australians (by State and Territory) intending on taking a holiday
Source: Roy Morgan Single Source Australia, January 2019 – December 2019, n=13,539. Base: Australians 14+.
If we view the proportions of residents in each State and Territory planning on taking long (3 or more nights) and/or short holidays (1-2 nights), the trend for most is that a greater number of residents intend on taking short holidays. The exception to this trend is found in the ACT and Western Australia, both of which have greater numbers of residents planning on long holidays.
“Another concern for travel and tourism operators is that there has also been a drop in the length of holidays compared to a year ago. The intended length of peoples’ next domestic holiday has declined from 4.02 days to 3.54 days, and from 19.78 days to 19.56 days for peoples’ next overseas holiday.
“The declining holiday length trend is especially evident for long holidays of 3 or more nights. When compared to twelve months ago, the number of days per long domestic trip has dropped from 11.27 days to 10.63 days, and from 21.47 days to 20.49 days for long overseas trips,” Ms. Levine said.
Proportion of Australians (by State) intending on taking short and/or long holidays*
Source: Roy Morgan Single Source Australia, January 2019 – December 2019, n=13,539. Base: Australians 14+. *Long holidays are defined as 3 or more nights away while short holidays are defined as 1-2 nights away.
View the Holiday Travel Currency Report or the Roy Morgan Leading Indicator Report for Holiday Travel Intention.
Source: Roy Morgan