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The finalists

The Adobe Analytics Challenge has been hosted and limited to only student in North America for more than 15 years. This year, we are excited to announced that the competition is opened to students globally.

As the program has grown over the years, so has interest from students and university programs. Each time, the Adobe team is awed by the thousands of applicants that come in from colleges and universities around the nation, and as of this year, from around the world.

Today, we are excited to announce the finalists, which include teams from Chicago Booth, Fashion Institute of Technology (FIT), National University of Singapore, University of California (Los Angeles), Indian Institute of Technology (Indian School of Mines) Dhanbad, and the University of Utah.

The Challenge: Sneakerheads to dataheads

 For the 2020 Adobe Analytics Challenge, teams will be tasked with looking at the overall Nike consumer journey. Teams will be challenged to define what that experience could look like, and what the personalization strategy could entail for a variety of consumer personas (running vs yoga vs tennis, for example).

In the end, students will ultimately have to answer what it will take to create a seamless and customized digital experience, where visitors are motivated to become members.

The finals will be presented virtually on AdobeAnalyticsChallenge.com on November 17, 9am PT (November 18, 1am SGT). Come see the finalists duke it out for the top prize, in front of a judging panel of Nike representatives, along with industry experts.

For more information, please refer to this blog post. Feel free to adapt or use this media note for your publications.

Separately, Adobe, together with C3.ai and Microsoft, announced the launch of C3 AI® CRM powered by Microsoft Dynamics 365, in a bid to re-invent CRM with AI. The first enterprise-class, AI-first customer relationship management solution is purpose-built for industries, integrates with Adobe Experience Cloud, and drives customer-facing operations with predictive business insights.