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The Benefits of Direct Targeting: The Reader

Global Travel Media is circulated free to online subscribers, providing travel sellers and other industry professionals with up-to-the-moment reportage on all breaking news and industry developments.

With over 63,000 (and continually expanding) subscribers across the globe, Global Travel Media provides each reader with a number of user-friendly, interactive tools to access the news and become fully engaged with the interactive content, thus in turn providing greater connection and advertising exposure.

Distribution by Industry:

Global Travel Media’s core subscribers include Australian and New Zealand front-desk travel sellers, tourism boards,professional conference organisers, hospitality and airline personnel, industry executives, regional tour operators and inbound operators, and training facilities. International subscribers also include the Americas, Asia, Europe and the United Kingdom.

How Does e-Global Travel Media’s Work?
Global Travel Media’s bulletin stories are emailed directly to the subscriber’s In-Box each day. Each individual news update is also easily accessed on the website’s homepage by clicking straight on to the link.

Global Travel Media’s coverage is picked up by the major search engines world-wide as ‘news-feeds’, which then direct readers back to the website where the stories and advertisements are easily accessed.


Influencing The Reader:

Global Travel Media is delivered by lunch each day, with breaking news backed by product and destination reports.

Global Travel Media also provides advertisers with a quick turnaround for delivering their corporate message or price-driven product.

Global Travel Media provides display advertisement tabs on every webpage. is delivered by lunch each day, with breaking news backed by product and destination reports.

Global Travel Media high-quality editorial reportage and advertising layout is complemented by an integration of other interactive tools including podcasts and direct website links.

Global Travel Media has designed a clean yet colourful layout, which includes breaking stories and key advertisements. Each advertisement is positioned on Global Travel Media’s website on the homepage and/or category pages which are easily accessed by clicking straight on to the link.

Global Travel Media is complemented by other sister-titles, tailored specifically for the business tourism, cruise, leisure and lifestyle markets. They are e-Global Business Tourism News, e-Global Cruise News and e-Global Lifestyle.


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