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Aeronology, based in Melbourne, Australia and headed by Russell Carstensen, has been selected for the IATA@Accelerate program.This selective and prestigious program only accepts travel technology businesses which show that their products can improve, automate and provide IATA’s 290 airlines with cutting edge transactional services.

ACCELERATE@IATA is a start-up accelerator program created to support airlines on their digital retailing journey. It will provide the opportunity to pilot technologies at scale and determine within 100 days whether airlines, travel industry experts and start-ups can engage in projects to move the industry forward.

IATA is committed to supporting airlines as they continue their digital retailing journey by developing standards and providing tools, with the global goal of enabling freedom of distribution. Supplying greater speed, agility, and technical expertise, ACCELERATE@IATA will look at industry-driven initiatives to accelerate the development and adoption of industry standards.

“Aeronology was selected because this business was able to meet the global criteria of our needs and expectations. Those in the room during Selection Day were impressed by Aeronology’s presentation and it resonated with the pain point everyone is tackling for the industry.

Now, the Accelerate@IATA team is here to further accelerate the potential of their vision!” said Ms Kristi Choi of Plug and Play Venture, the organisational group coordinating the Accelerator.

“Senior representatives of IATA reminded me that over 60% of IATA’s USD 280 billion yearly BSP revenue and 2.9 million travellers is, and will be, created by travel agents, either via retail, corporate or OTA’s,” Mr Carstensen explained.

“Even with what is happening now, the 20-year forecast has traveller numbers up to around 7.9 billion by 2038.” “The tragedy of the COVID-19 virus will change the industry forever and doing more with robotic transaction services will be the new normal.

Outsourcing will reduce, travel agents will take back control, and their travel consultants who currently on average, under normal trade conditions generate a maximum of AUD 2 million of travel bookings a year will be able to increase this to the AUD 8 to 10 million range.”

“Aeronology is ahead of the curve when the rebound happens, and the rebound will happen.”

“That’s a huge productivity step and one we believe we can achieve,” Carstensen said. “When the going gets tough, the tough get developing.”