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AFTA forms partnership with media travel outlets

November 9, 2018 Headline News No Comments Email Email

The Australian Federation of Travel Agents (AFTA) yesterday announced a new partnership with the Sydney Morning Herald and the Age Traveller – both read by many thousands of Australians who love to travel.

“The publications will become a significant media component of the National Travel Industry Awards program and further expand consumer connections with travel agents,” AFTA said.

The partnership was announced at the Champagne Bar in AccorHotels’ newly established five-star hotel, the Sofitel Darling Harbour, in an event attended by VIP guests including AFTA chief executive Jayson Westbury and board members, the Sydney Morning Herald and the Age senior staff: Philippa Walker, head of travel; Anthony Dennis, Traveller editor; Trudi Jenkins, publishing director food and travel; Michael Grenenger, group director Luxury and Lifestyle; and 2019 AFTA NTIA sponsors.

“This partnership will turbocharge the consumer engagement strategy AFTA has embarked upon to raise awareness of ATAS accredited travel agents and will bring the prestigious National Travel Industry Awards into mainstream consumer media,” Westbury said.

“Through this partnership, readers of these Australian publications will be better informed about travel agents and the value of being recognised as the best in the various categories of the industry-led National Travel Industry Awards.

“With this outstanding quality partnership, AFTA and the Sydney Morning Herald and the Age Traveller will place the NTIA directly in the eyes of the consumer and we are delighted to be working together in this new partnership.

“As Australia’s most awarded print and online travel title, Traveller is pleased to support AFTA in this initiative,” Dennis said.

“Traveller’s leadership in innovative and award-winning Australian travel journalism across multiple platforms makes it the perfect partner to raise consumer awareness about AFTA and its program.

“Its reach as an insert in both the Sydney Morning Herald and the Age, and online nationally, means Traveller is the obvious choice as a media partner.”

Philippa Walker, head of travel at Fairfax Media, said the group was “privileged to partner with AFTA and the 2019 National Travel Industry Awards. The Sydney Morning Herald and the Age Traveller provide a credible platform for AFTA to engage Australia’s passionate travel consumers.

“The partnership recognises our deep commitment to the travel industry and we look forward to highlighting the valuable work of AFTA to our audiences.”

Edited by Peter Needham

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