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Airbnb Doubles Down on Experiences, Expanding to 1000 Destinations and Adding New Passion Categories in 2018

February 28, 2018 OTA News No Comments Email Email

In ten years, we’ve seen Airbnb hosts drive magical travel at unprecedented scale. And since launching Trips in November 2016, we’ve shown that this doesn’t just apply to Homes. Our vision of end-to-end travel, encompassing where you stay, what you do and who you meet, has helped almost a million travellers better get to know destinations through Experiences, travel activities crafted and led by expert locals.

This formula is working. Driven by thousands of new Experiences across 60 cities, Experience bookings grew 2500% during 2017, and we’ve seen Experiences grow 25X faster than Homes did in the first year. In addition, we’re finding that guests who book Experiences overwhelmingly love them: 91% of Experience bookings receive five star reviews.

In 2018, we’re doubling down on Experiences, both in terms of expansion and the quality and uniqueness of our offerings. By the end of this year, Experiences will expand to more than 1000 destinations, including unique places like Easter Island, Tasmania and Iceland.

In tandem, we’re ensuring that Experience guests always find authentic, well-curated activities that travellers can’t find elsewhere, and more importantly, those that align with their interests and passions. Over 50,000 hosts have applied to host Experiences, but high quality is important and we select our Experience hosts based on expertise, local access and their ability to offer great hospitality. In doing so, we are also helping hosts make extra income doing what they love. Some of our most-booked hosts are making more than $200,000 per year offering Experiences.

Experiences are also building knowledge about what every destination has to offer, from local cuisine and arts to music and outdoor adventures. With that in mind, we’re adding new passion categories – Airbnb Concerts, Social Dining, Adventures – and expanding Social Impact Experiences:

  • Airbnb Concerts, intimate live shows in unexpected venues that most travellers don’t know about
  • Social Dining, specialty dining Experiences planned by hosts that help travellers make friends from all over the world
  • Adventures, multi-day excursions off the beaten path that travellers plan a whole trip around: such as living with Bedouins camping in the Sahara – we’re even looking into trips to the North Pole
  • Social Impact Experiences, transformative activities connecting travellers to local non-profits, with no fees taken by Airbnb

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