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Airing Strategies to Maximise Investments in Golf Facilities

October 2, 2018 Golf Tourism No Comments Email Email

The American Society of Golf Course Architects and ASGCA Foundation will host a symposium promoting the benefits of investing in golf facilities – including adding forward tees – and detailing how these investments are directly linked to facility success.

From Tees to Green: A Symposium on Forward Tees & Other High-ROI Ideas will take place at Pinehurst Resort on November 28-29 and includes golf at Longleaf Golf & Family Club.

Longleaf is an innovative facility providing a novel approach, helping players determine where to tee off from, and featuring up to seven tees per hole. Since implementing the additional tees, Longleaf has experienced a 20 per cent increase in rounds played.

The symposium includes interactive presentations from industry leaders. Breakout sessions will be specifically designed for golf course owners/managers, operations/golf professionals, and superintendents.

Topics to be covered include:

  • A presentation from the United States Golf Association: How feedback can help the golf industry provide a better experience for golfers.
  • Benefits of additional tees at public and private facilities
  • Ways in which investments in golf facilities are utilised to …

-Improve pace of play
-Encourage more play by golfers of all ages and skill levels
-Grow the game
-Improve their bottom line

Continuing Education Units (CEUs) are expected to be available from Course Managers Association of America, Golf Course Superintendents Association of America and PGA of America.

“The smart investment on golf facilities across North America and the increase in forward and additional tees at public and private facilities are proving to be game-changers for the golf industry,” said Bruce Charlton, ASGCA Foundation President. “This symposium is a great opportunity for golf course owners, superintendents, architects, suppliers, industry leaders and players to learn from each other, leading to greater success for these facilities.”

The symposium is sponsored by ASGCA Foundation, Pinehurst Resort, The Toro Foundation, the United States Golf Association and US Kids Golf.

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