A strategic agreement between Alila Hotels and Resorts and leading technology provider to the global travel industry, Sabre Corporation (NASDAQ: SABR), has helped to enable the luxury hotel brand to record significant incremental growth.
Propelled by the need to drive both brand loyalty and individual property personality, the partnership made it possible for Alila to develop a personalized digital marketing strategy for its unique locations. Since the implementation of innovative solutions from
With properties located across Asia Pacific, the Alila experience is centred around a deep understanding of the needs of their guests who seek opportunities for intimate cultural interactions within curated, global destinations. “We needed to know how to capitalize on the personalized experiences that we offer at each resort, while promoting the brand,” said Alonzo Kaya, group director of digital & e-commerce, Alila Hotels & Resorts. “Sabre’s deep industry expertise and cutting-edge solutions allowed us to upscale and align our digital marketing efforts and ensure that our investments provide a centralized source of data for all of our guests. This partnership gives us the ability to produce offers personalized
Previously working within a highly siloed environment, Alila
“Today, Alila Hotel & Resorts can run targeted digital marketing campaigns, designed with the individual personality and performance goals of each property in mind. Instead of competing solely on price to drive awareness, the chain now has the visibility to leverage their data in driving brand recognition and loyalty wherever their guests may seek their next Alila experience,” said Frank Trampert, Managing Director & Chief Commercial Officer, EMEA & APAC, Sabre Hospitality Solutions. “Sabre is pleased to provide value, agility and global support through the innovative SynXis platform. We remain committed to enhancing the evolution of Alila’s digital marketing strategies, and to driving innovation as they continue to tailor their guest experience.”