For the All Suites brands by Hilton, consisting of Embassy Suites by Hilton, Homewood Suites by Hilton, and Home2 Suites by Hilton, 2018 was a successful year marked by growth domestically and abroad. All three brands achieved major milestones, including the opening of the category’s 30th Canadian property and 1,000th property overall.
The All Suites brands will continue their international expansion throughout 2019, with more than 25 properties in the pipeline throughout the Americas and Asia, and more than 580 properties in the pipeline in total. All three brands are focused on growing their presence in Canada, with Homewood Suites by Hilton continuing its dedicated effort in Latin America and Embassy Suites by Hilton making forays in the Middle East.
Last year, the All Suites brands made significant headway in Canada, tapping into the country’s record-setting tourism boom. In addition to reaching 30 opened All Suites hotels, the stage has already been set for future growth as over 20% of all Hilton properties in the Canadian pipeline are in the All Suites category.
“The All Suites brands by Hilton had a banner year in 2018 thanks to the incredible support we received from both team members and owners,” said Dianna Vaughan, global head and senior vice president, All Suites brands by Hilton. “From the opening of the category’s 1,000th property and international expansion, to taking part in unique projects like Hilton’s first tri-branded property and Home2 Suites by Hilton’s first modular build hotel, collaboration with our owners and teams was and will continue to be the secret to our success as we capitalize on opportunities this year.”
Brand Achievements and Upcoming Milestones
In addition to the All Suites brands collective accomplishments, each individual brand reached notable milestones in 2018, executing ambitious initiatives ranging from state-of-the-art construction techniques to operational enhancements.
Embassy Suites by Hilton:
Embassy Suites by Hilton is in the midst of a brand renaissance as it adapts to meet the changing needs of today’s travelers. Last year, the brand successfully completed its 100th Atrium Refresh renovation, an innovative program aimed at driving new revenue opportunities and transforming Embassy Suites by Hilton’s signature, open-air atriums into intimate social lobbies. As part of these design initiatives the brand opened the 17th of its new dining concepts– E’Terie Bar & Grill, a fast-casual dining concept with a menu of light bites, and Brickstones Kitchen & Bar, a contemporary full-service restaurant.
Homewood Suites by Hilton:
Last year, Homewood Suites by Hilton continued to grow its international footprint throughout the Americas with property openings in Mexico and Canada. In 2018, more than 50 hotels participated in the brand’s Take Flight design program to retrofit legacy properties with updated public spaces, bringing the total number of properties that have participated in the design initiative to over 250. In addition to the shared space improvements, the suite portion of the Take Flight program will be completed by the end of 2020. Looking ahead to 2019, the brand is ready to celebrate its 30th anniversary and thirty years of being an extended-stay favorite amongst owners.
Home2 Suites by Hilton:
Home2 Suites by Hilton made major strides last year with 86 property openings throughout North America. Innovative development tactics played a key role in the brand’s growth strategy and reaching milestones such as the staging of Home2 Suites by Hilton’s first-ever modular build and the opening of Hilton’s first-ever tri-brand.
Notable Openings
In the fourth quarter of 2018, the All Suites brands by Hilton continued to set the pace for the hospitality industry with creative development strategies and continued international growth, opening several new hotels including:
Embassy Suites by Hilton:
Embassy Suites by Hilton St. Augustine Oceanfront Resort: This family-friendly resort in the nation’s oldest city is the brand’s fifth beachfront property.
Embassy Suites by Hilton Sarasota Hotel: Located in Sarasota’s cultural hub, the hotel is the perfect choice for travelers wanting to take in the City’s vibrant arts scene.
Homewood Suites by Hilton:
Homewood Suites by Hilton Pleasant Hill Concord: The All Suites category’s 1,000th opening, this modern hotel is situated in the Bay Area offering easy access to freeways, San Francisco, Silicon Valley and Napa Valley.
Homewood Suites by Hilton Ottawa Downtown: The All Suites brand’s 30th Canadian property, this dual-build hotel offers convenient access to Parliament Hill, the ByWard Market, Rideau Canal and Shaw Centre.
Home2 Suites by Hilton:
Home2 Suites by Hilton Las Vegas City Center: Ideally located within walking distance of the Las Vegas Strip and T-Mobile Arena, this is the brand’s first property in Las Vegas and the latest addition to its growing roster of urban properties.
Home2 Suites by Hilton Edmonton South: Part of the brand’s Canadian expansion plans, this Alberta location is just 15 minutes away from Edmonton International Airport.
Signed Deals
The All Suites brands by Hilton grew its pipeline in 2018 with 187 new signed deals across the globe, bringing the total combined pipeline to more than 580 pending hotels. Notable signed deals include Embassy by Hilton Makkah KAAR in Saudi Arabia, Homewood Suites by Hilton Austin Central I-35 and Home2 Suites by Hilton Thunder Bay in Ontario, Canada.
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