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Amadeus brings to life industry-changing digital experiences for travellers

March 27, 2019 Tech No Comments Email Email

Today marks a new milestone in Amadeus and Adobe’s partnership, as Amadeus is named Adobe Exchange Partner of the Year for 2018. Through this annual award, Adobe recognises its top partners for driving significant customer value for Adobe Experience Cloud.

The integration between Adobe Experience Cloud and Amadeus solutions empowers airlines to bring together digital marketing technology and commerce, giving them unparalleled insight into who their travelers are and their intent to travel. In addition, Amadeus’ integration with Adobe Experience Platform, including areas such as Adobe’s Real-Time Customer Profile, combines the best of both companies’ data and capabilities to enable airlines to deliver more engaging and personalised experiences to travelers.

Since the collaboration was announced in June last year, Amadeus and Adobe have held workshops and events with many airline customers to understand their priorities and demonstrate what this partnership can bring. Amadeus and Adobe now have several projects in the works as a result of the partnership, including re-designing Avianca’s website, and working with Malaysia Airlines to bring a personalised digital experience for travelers, right through from search to booking.

“This award is a great testament to what we’ve achieved in less than a year with Adobe, by working together in an agile mode. It’s been inspirational to work together with our shared airline customers to explore the possibilities that this partnership holds,” says John Lonergan, Head of Digital, Airlines at Amadeus. “Our open platform is delivering on airline needs by connecting with the right partners, such as Adobe, so that airlines can leave the technological integrations to us and focus on the traveler experience.”

“We chose to work jointly with Amadeus and Adobe on our future digital traveler platform because the combination of Amadeus Digital Experience Suite together with Adobe Experience Cloud will enable us to deliver a fully integrated traveler experience, providing the best shopping and booking experience possible. We are excited to see this partnership develop and to continue to benefit as we explore future possibilities,” says Santiago Aldana, Avianca CDO & CTO.

“The integration of Adobe and Amadeus unlocks great opportunities for Malaysia Airlines. The native integration of our Digital Marketing and airline e-commerce environments enables us to offer a much more seamless and personalised experience to our customers throughout the entire customer journey,” says Izham Ismail, Group Chief Executive Officer, Malaysia Airlines.

“Today’s travel customers, especially the next generation of travelers (Gen Z), expect real-time relevance in communications and marketing both on the go and in the moment, and together we’re enabling that in new ways,” said Julie Hoffmann, Global Head of Industry Strategy and Marketing – Travel at Adobe. “We’re excited to extend our congratulations to Amadeus for winning Adobe Exchange Partner of the Year amid intense competition.”

This partnership brings Amadeus’ Digital Experience Suite and Customer Experience Management, amongst other solutions areas, together with Adobe Experience Cloud. Amadeus Digital Experience Suite provides an open and flexible platform where Amadeus, airlines, and third-party providers can connect, develop and share technology, which helps airlines to differentiate their business with a high speed to market. Amadeus Customer Experience Management enables airlines to know their travelers and propose relevant and customised offers and service into all business operations and transactional touchpoints.

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