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American Express is Back at Coachella, Enhancing Card Members’ Festival Journey

April 9, 2019 Financial No Comments Email Email


American Express is continuing to back Card Members at Coachella, in its fifth consecutive year at the music festival.

For years, American Express has provided Card Members with unforgettable experiences, unique access and exceptional service across their passion areas of music, sports, fashion, dining, entertainment and more. As Card Member tastes and preferences change, our festival experiences constantly evolve to meet their needs, supporting them in ways both big and small.

“All of our partnerships and experiences begin and end with our customers,” says Rich Lehrfeld, Senior Vice President, Global Media and Experiential Marketing, American Express. “We are returning to Coachella with experiences, benefits and services our Card Members have come to expect and enjoy, as we look to enhance their end-to-end festival journey.”

American Express Festival Benefits

On the festival grounds, American Express Card Members can access an array of benefits when they enroll their eligible American Express Card in the Coachella app.

  • The Card Member Lounge will transport fans to a world where they can live like their favorite Coachella artists before they step on stage. The lounge will provide exclusive services, sneaker cleaning, charging stations, a bar* and more.
  • Other Card Member benefits redeemable with the tap of the Coachella wristband include a complimentary Ferris wheel ride with a friend, as well as access to complimentary monogram embroidery on any one item in the Coachella Boutique or VIP area.

Eligible Card Members will get a one-time $20 statement credit when they spend $100 or more using their enrolled, eligible Amex Card at participating merchants over the weekend on the festival grounds.  Card Members can review the offer and benefit terms in the Coachella app or see here for full details.

By Invitation Only

Through the By Invitation Only program, Platinum Card and Centurion Members were able to purchase an elevated Coachella experience, inclusive of a VIP Pass to the Festival, access to the Outstanding in The Field dinner in the Rose Garden, access to the private American Express hospitality suite in the VIP section of the festival grounds, a $100 F&B daily voucher, and complimentary preferred parking.

Platinum House

For the third year, the Platinum House will again be an exciting spot to hang out before the festival. Popping up this year at the Avalon Palm Springs, the Platinum House will offer Platinum Card and Centurion Members complimentary premium food and beverage, DJ sets, and unique and elevated experiences curated in collaboration with Platinum Collective members and partners.

The Platinum House is open from 11:00 AM to 5:00 PM on Saturday, April 13 and Sunday, April 14, exclusively for Platinum Card Members and up to three of their guests. Equinox guided runs start from Platinum House at 9:00 AM and 10:00 AM each day.



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