Anantara Vacation Club, Southeast Asia’s premier holiday ownership programme and a subsidiary of Minor Intl., has entered into a 3-year strategic partnership with Florentia Village, China’s leading brand of luxury designer outlets.
This agreement comes on the heels of the initiatives launched in 2018, including the A-
Exchange programme, which provided Florentia Village’s VIP members the opportunity to convert their Florentia Village Points for use at Anantara Vacation Club Resort properties.
In the latest development of the partnership, Anantara Vacation Club and Florentia Village will further strengthen their travel offerings by presenting their members with a points plus cash option for use at luxurious Anantara properties throughout Thailand, Indonesia, China, and the UAE via their new PointsPlus Holidays programme.
The agreement allows Florentia Village to provide more privileges to their members while simultaneously generating high-value leads for Anantara Vacation Club.
“Florentia Village has seen the opportunity to create exceptional experiences for their own membership base by partnering with us. We are looking forward to a continued win-win relationship in the future.” said Maurizio Bisicky, Chief Operating Officer of Anantara Vacation Club.
“Florentia Village is open to opportunities to create convenient and memorable shopping experiences for our valued members, not only from China, but also tourists from surrounding Asian countries” highlighted by Mr. Maurizio Lupi, Managing Director of Florentia Village and RDM Asia,“The partnership with Anantara Vacation Club last year proved to be a great success. We are excited to extend our strategic partnership and explore more possibilities to enhance the experience and benefits for our consumers.”
As of today, over 10,000 Florentia Village members already have access to Anantara Vacation Club’s points’ exchange service.
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