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Anchor Collection has appointed veteran business destination marketing executive Chris F. J. Lynn the Director-Global Sales, announced Cherryl Brazier, president and founder of the hotel, destination and venue representation company.

Lynn, who has more than 20 years of high level and critical experience in the field of business destination marketing, will be based in New York focusing on expanding Anchor Collection’s business development on the East Coast, concentrating on New York, Boston and Washington, D.C.

“Well known as a leader in our industry, Chris will oversee new business opportunities for Anchor Collection on the East Coast. He will execute marketing campaigns and initiatives to attract and secure key partnerships with corporate players and pre-approved partner properties within the Anchor Collection network.”

Cherryl Brazier, CEO

Prior to joining Anchor Collection, for 16 years as Chief Representative, Chris led the business development operations in North America for London & Partners, the official promotional agency for the city across the areas of tourism, investment, trade and higher education.

Other industry experience includes leadership roles with: Edwardian Hotels of London as Group Sales Manager; Director of Sales & Marketing for Marriott Hotels & The Brewery; and Account Director of Sales at MCI Group. He has garnered a number of awards including being named Supplier of the Year in 2018 by the Professional Convention Management Association(PCMA).

“Chris has a stellar track record for developing and winning new business and audiences through forging strong relationships with key North American clients,” said Brazier.