Switzerland Tourism has reported the country enjoyed a 2.4% increase in Australian and New Zealander stays in 2019.
Recording 349,705 Aussie and 48,241 Kiwi overnights throughout 2019, the annual report shows that cities and mountainous continue to win the hearts and interests of AU & NZ’s nature loving travellers.
Livio Goetz, Director of Switzerland Tourism AU & NZ, says while the major cities showed a steady 4.1% growth in overnights, travellers are still mainly drawn to the majestic peaks and verdant valleys of the country with 6.3% increase in overnight stays in the mountainous regions.
“With close to 400k overnights, it is evident Switzerland is very much a popular country and remains high on many travellers’ list,” says Goetz. “The nature and adventure products on offer thanks to the country’s unbeatable natural assets and the accessibility to every corner of the country using the Swiss Travel Pass is something not found anywhere else in the world.”
“While our ongoing Nature Wants You Back and Grand Tour of Switzerland campaigns continue to enjoy successes year after year, it is our long-standing trade partners and travel agents whom we give our sincerest thanks to and with whom we share our successes.”
More than 65% of travel to Switzerland from Australia and New Zealand is booked via a professional travel agent.
Switzerland Tourism will be launching its new 2020 summer campaign in May, titled ‘I Need Switzerland’.
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