Beauty&You, a unique travel retail concept by The Shilla Duty Free, has officially kicked off their first anniversary at the Hong Kong International Airport (HKIA) on 30 July. Featuring an exclusive performance by The Shilla Duty Free’s 2019 brand ambassador K-pop sensation Red Velvet, Beauty&You’s anniversary celebration event was attended by The Shilla Duty Free’s senior management, representatives of the Airport Authority Hong Kong, brand and business partners, media, as well as Red Velvet’s ecstatic fans.
“We are very pleased to be celebrating the first anniversary of Beauty&You with Red Velvet at HKIA,” said Mr. Changha Shin, Managing Director of Shilla Travel Retail Hong Kong Limited. “The opening of Beauty&You last summer marked an important milestone in The Shilla Duty Free’s history as the first travel retailer to operate beauty and fashion categories in Hong Kong, Singapore, and Seoul, at three of the leading airports in the Asia-Pacific. We are incredibly grateful to our customers and business partners for their continuous support, and we hope to continue delivering the best in choice and unique retail experiences at HKIA.”
Celebrating Beauty&You’s milestone with their fans, Red Velvet put on an energetic performance with fan favourites and songs from their latest, highly anticipated album, The ReVe Festival: Day 1, including Red Flavour, Power Up, Really Bad Boy and Zimzalabim. After a long-awaited return to Hong Kong, fans cheered and held up banners as the highly sought K-pop icon wowed the crowd with an impressive rendition. They also shared their travel beauty essentials as well as future plans on stage, giving loyal fans with a much needed, gratifying reward.
In honour of its successful first year, Beauty&You will continue to offer a range of enticing in-store activities and promotions throughout the summer. Earlier this morning, Red Velvet visited Beauty&You’s stores and the special first anniversary pop-up for an unparalleled beauty shopping experience. The all-immersive Beauty&You Anniversary Pop-Up features engaging experiential zones, including Beauty&You’s DIY Mobile Sticker Photo Booth and weekly exclusive zones by YSL Beauty, Sulwhasoo, Marc Jacobs fragrances and Ray-Ban, offering great savings and exclusive mini travel gifts. Adding to the exciting retailtainment experience, customers can further enjoy popcorn at the Beauty Party Corner, browse through Beauty&You’s exclusive first anniversary products, and receive shopping coupons. The anniversary pop-up will last through 21 August, 2019, at Level 6, Departures East Hall South, Terminal 1, at the HKIA.
Until 14 August, 2019, Curated Zone by Guerlain at Beauty&You’s East Hall South store will continue to feature interactive retailtainment activities, such as VR experiences, coaster and postcard workshops and lipstick engraving. At the East Hall North’s store’s Curated Zone, L’Oréal Travel Retail’s first-ever “Men’s Grooming Lifestyle” pop-up, designed to help every man find their perfect product. The East Hall North store will also feature interactive makeup demonstrations by Yves Saint Laurent and Estée Lauder, offering complimentary makeup consultation and tips, exclusive gifts and offers to customers.
To thank customers for their continued support, Beauty&You has also curated first anniversary beauty sets and special gifts with purchases for great savings, such as Clinique, Estée Lauder, Kiehl’s, Lancôme, NARS, Shiseido, SK-II and The History of Whoo, with more to come. Customers with purchases of over HK$2,000 at Beauty&You stores will receive a specially designed Beauty&You Power Bank. Perfect for travellers, this power bank features a 3-in-1 built-in cable, and is exclusively available until 15 August, 2019.
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