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Beauty&You By The Shilla Duty Free Celebrates First Anniversary At Hong Kong International Airport

June 26, 2019 Airport No Comments Email Email

Beauty&You, the award-winning travel retail concept by The Shilla Duty Free, celebrates their first anniversary at the Hong Kong International Airport (HKIA).After a very intensive first year of operations, the travel retail brand will bring a series of
anniversary special offers, exciting pop-ups, and engaging retailtainment activities. The highlight of
the celebrations will take place on 30 July, when Beauty&You welcomes The Shilla Duty Free’s
very own brand ambassador – the sensational all-female K-Pop group, Red Velvet – to perform an
exclusive show for loyal fans and travellers at HKIA.

“We are delighted to celebrate Beauty&You’s milestone anniversary with the release of special
offers and activities. We are thankful to be able to closely collaborate with brand partners to bring
excitement to our outlets,” says Mr. Changha Shin, Managing Director of Shilla Travel Retail
Hong Kong Limited. “We are beyond grateful for our customers for their great support, and are
especially pleased to bring Red Velvet to HKIA for an exciting show. We hope that travellers will
enjoy the show and create memorable experiences. Looking forward, we will continually seek ways
to offer a myriad of new brands and deliver more exciting beauty retailtainment experiences to the
diverse demographic of travellers at one of the world’s busiest airports.”

To celebrate their first milestone, Beauty&You is pleased to present an array of anniversary special
offers and activities. Starting 28 June – Beauty&You’s birthday – the Curated Zones at the East Hall
South and East Hall North stores will be transformed into three dedicated retailtainment areas:
Live Make Up Shows, Perfume Playground and M.I.A: Men in Action.

Beauty&You First Anniversary Celebration – Program Summary

Beauty&You First Anniversary Celebration – Program Summary
Red Velvet x Beauty&You Anniversary Celebration

(Level 3, Arrivals Hall, Terminal 2)

July 30 First Exclusive Live Show at HKIA
Live Make Up Shows
(Beauty&You East Hall North store)
June 28 – 30 M∙A∙C
Destination Fabulous
July 19 – 21 Make Up For Ever
Summer Makeup
July 26 – 28 Yves Saint Laurent Beauty
Dare or Dare
August 2 – 4 L’ Oréal Paris
Perfect Summer Look with Rough Signature
August 9 – 11 Estée Lauder
Travel S.O.S.
Perfume Playground
(Beauty&You East Hall South store)
June 28 –

July 17

Diptyque: Go to Fragrance Gestures & Fragrances

Chopard: Bespoke One-on-One Consultation & “The Happy Chopard” Postcard Mailing Service

July 19-21 & July 26-28 Hermès Perfume Magic Performance
M.I.A: Men in Action
(Beauty&You East Hall North store)
July 4 – 17 TAG Heuer: Gran Turismo Sport

First-ever VR Racing Game in travel retail

July 18 – August 14 Men’s Grooming Lifestyle” Pop-up

Featuring Biotherm Homme, Kiehl’s, L’Oréal Paris and House99

Beauty&You Anniversary Pop-up

(Level 6, Departures East Hall South, Terminal 1)

July 25 – August 21 An all-immersive Pop-up with the Beauty&You DIY Mobile Sticker photo booth, Beauty Bar* and Party Corner


*July 25 – 31 Yves Saint Laurent Beauty
  Aug 1 – 7 Sulwhasoo

  Aug 8 – 14 Marc Jacobs Fragrances

  Aug 15 – 21 Ray-Ban

Beauty&You Anniversary Special offers and promotions June 28 –

August 15

Receive a Beauty&You Power Bank upon spending HK$2,000; Brands x Beauty&You Anniversary sets and gifts with purchases
Beauty&You x

Online promotion

July 1 – 14 Receive a Red Velvet souvenir, skincare travel set and HK$200 instant discount upon spending HK$1,000 on Beauty&You products online.


Enter a lucky draw to win 2 VIP tickets to Red Velvet x Beauty&You Anniversary Celebration on 30 July.

Red Velvet x Beauty&You Anniversary Celebration (July 30)
Sensational all-female K-Pop group, Red Velvet – The Shilla Duty Free’s brand ambassadors – will
power up HKIA with an exclusive performance on July 30. The five-piece girl band, also known as
the “Summer Queens”, has been a trailblazing beauty icon for young female fans since their
formation. Arriving in Hong Kong for the first time after their latest album release ‘The ReVe Festival’

Day 1, Red Velvet will set the stage with a spectacular live show for loyal K-Pop fans, adding to a
line-up of events not-to-be-missed in honour of Beauty&You’s first anniversary at HKIA.

Live Make Up Shows (June 28 – August 11)
Beauty&You’s East Hall North store will feature five premium cosmetic brands through Live Make
Up Shows, showcasing interactive demonstrations of the hottest summer trends. Featuring MAC,
Make Up For Ever, Yves Saint Laurent, L’Oréal Paris and Estée Lauder, an array of products and
travel makeup sets, the shows are set to offer the best recommendations for every look and free
makeup consultation services. The shows also come with complimentary gifts and exclusive offers
for customers.

Perfume Playground (June 28 – July 28)
Over at Beauty&You’s East Hall South store, the Curated Zone will turn into a Perfume Playground,
introducing the newest, fresh summer scents by Diptyque and Chopard. Every Friday to Sunday,
Diptyque’s fragrance expert will hold fragrance layering demonstrations to show how customers
can freely compose their own unique scent by a combination and mix-and-match of eaux de toilette and fragrance gestures. One-on-one consultation will be offered by Chopard, who will showcase two new free-spirited, joyous scents from The Happy Chopard Eau de Parfum Collection, alongside four fragrances from the heavenly Gardens of Paradise. Document your fragrance journey and surprise your loved ones with the complimentary Happy Chopard postcard service. Adding to the experience, customers will be wowed with Hermès perfume’s playful magic performance before
stepping foot in store.

M.I.A.: Men in Action (July 4 – August 14)
Beauty is not only a female concept. From July to August, Beauty&You’s East Hall North will
transform into M.I.A.: Men in Action, an all-in-one station catered to male customers. A virtual reality
corner with TAG Heuer – Gran Turismo Sport, the first VR game to be installed in travel retail – will
put customer’s driving skills to test with a unique racing game that combines Gran Turismo’s stateof-the-art gaming system and TAG Heuer’s unparalleled Live Timing Technology. From late July onwards, Men’s Grooming Lifestyle, L’Oréal Travel Retail’s first-ever pop-up will feature its
extensive men’s portfolio. Showcasing products by Biotherm Homme, Kiehl’s, L’Oréal Paris and
House99, every man can find their own perfect fit. The pop-up is designed to feature different
“male moments” in their lives with digital retailtainment engage with customers.

Beauty&You Anniversary Pop-Up (July 25 – August 21)

An all-immersive Beauty&You Anniversary Pop-Up will be installed, including specially
developed Beauty&You DIY Mobile Sticker Photo Booth for personalised WhatsApp stickers with
fun and chic animated features. Customers will be receiving the most popular beauty and fashion
brands’ mini travel gifts and enjoying exclusive weekly offers at the Beauty Bar from Yves Saint
Laurent Beauty, Sulwhasoo, Marc Jacobs fragrances and Ray-Ban. At the Beauty Party Corner,
customers can end their shopping journeys with sweet and scrumptious treats.

Anniversary Special Offers and Promotions (June 28 – August 15)
To thank customers for their continued support, customers with purchases of over HK$2,000 at
Beauty&You stores will receive a specially designed Beauty&You Power Bank. Perfect for
travellers, this power bank features a 3-in-1 built-in cable, and is exclusively available during the
anniversary period.

Beauty&You has also partnered with HKIA to hold a First Anniversary Celebration online
promotion on From July 1 to 14, online purchases of Beauty&You products of
over HK$1,000 will get an instant HK$200 discount. Furthermore, customers will receive a Red
Velvet souvenir and skincare trial kit, along with a chance to win two VIP tickets to Red Velvet x
Beauty&You Anniversary Celebration on July 30.
Beauty&You has also curated first anniversary beauty sets and special gifts with purchases for
great savings, such as Clinique, Estée Lauder, Kiehl’s, Lancôme, NARS, Shiseido, SK-II and The
History of Whoo, with more to come.

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