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Best Western® Hotels & Resorts Goes “Behind the Brands” With A Closer Look at Vīb®

September 5, 2018 Hotel News No Comments Email Email

On the heels of its first U.S. opening earlier this month in Springfield, Missouri, Best Western’s upscale urban-hip hotel brand – Vīb – is on the move, with a robust pipeline of upcoming hotels in destination hotspots such as Miami, Chicago, Los Angeles, Denver, Orlando, Calgary and soon, Bangkok. As part of the “Today’s Best Western” campaign and the “Behind the Brands” series, which launched earlier this year, Best Western is taking a closer look at Vīb this month.   

“Vīb is a modern and upbeat brand that is a timely addition to Best Western’s growing, dynamic portfolio,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts.  “By offering today’s travelers a boutique hotel experience, complete with unique social engagement and technology integration, the brand is enriching the travel experience and is truly representative of today’s Best Western.”

Vīb delivers the contemporary design and local authenticity that today’s travelers are looking for with the comfort and value they’ve come to expect from Best Western.A place where originality is celebrated, innovation is a given and connectivity is a must, Vīb features unique services and amenities, including:

  • Stylish, vibrant lobby and kiosk check-in
  • Virtual concierge
  • Lobby bar, café and restaurant serving premium food and beverages made locally
  • Gaming pods with fashionable, comfortable seating
  • Creative signature king room design – platform bed with storage below and incorporated desk
  • eConcierge technology
  • Zones for work and play stocked with USB and power ports – supported with free wireless internet in the lobby and guest rooms
  • Electronic lock – Bluetooth or RFID technology
  • LED rain showerhead

The first Vīb opened in Antalya, Turkey in January 2017 and the first U.S. location opened August 11, 2018 in Springfield, Missouri (left). In October 2018, the launch of Vīb Sanampao in Bangkok will mark the brand’s Asia Pacific debut. The innovative new-build concept is engineered for success with a cost-effective footprint that is efficient to operate and a business model designed to be highly profitable for developers. Owners enjoy a rapid ramp-up with fast access to Best Western’s leading global reservation and revenue management systems, sales and marketing support, and award-winning Best Western Rewards® (BWR®) loyalty program with more than 35 million members.

For more information on Vīb and Best Western Hotels & Resorts, please visit or

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