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Best Western Hotels & Resorts announced that its award-winning Best Western Rewards (BWR®) program is cutting its Elite Status eligibility qualifications in half for 2021 – enabling travellers worldwide to earn Elite Status with just five nights, three stays or 5,000 points. Additionally, the reduction in thresholds applies to each BWR Elite Status tier – making it easier than ever for guests to climb the loyalty ladder.

“As the world embraces 2021 with a renewed sense of hope, Best Western is pleased to help guests rediscover the power of travel and reward them along the way,” said BWH Hotel Group Australasia Director of Sales & Marketing, Leanne Stocks.

“By reducing our Elite Status eligibility qualifications, our guests now have the opportunity to earn greater perks with fewer stays. With valuable offers such as this one, we look forward to reigniting the magic of travel while helping our guests save big.”

“We’re further supporting our Rewards members with the launch of our latest ‘Holiday Your Way with Best Western’ campaign. Guests who stay during the campaign period from 15 February to 9 May 2021 will receive a $25 USD travel card after every night stay (up to a maximum of 4 nights), valid for redemption by 31 August 2021.”

Best Western Hotels & Resorts was the first in the industry to extend loyalty status to its BWR members whose travel plans have been greatly impacted by travel restrictions and cancellations resulting from the COVID-19 pandemic. Additionally, the company launched an industry-leading cleanliness program, We Care CleanSM, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western-branded hotels across Australasia.

For more information on BWR or to sign up, please visit BestWestern.com/Rewards.