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Big hit for Kylie Minogue inviting Brits Down Under

December 30, 2019 Headline News, Tourist Boards No Comments Email Email

Australian pop icon, Kylie Minogue, delivered a special message to the United Kingdom on Christmas Day 2019, as part of a new $15 million Tourism Australia campaign, titled Matesong, aimed at enticing more Brits Down Under.

The YouTube version had notched up 1.4 million views by yesterday. It’s also pacing along on Twitter, Instagram, Facebook and other platforms.

Matesong is the largest investment Tourism Australia has made in the UK in more than a decade.

“At a time of uncertainty in the UK, the light-hearted musical tribute represents a symbolic hand of friendship from Australia that warmly celebrates the deep and longstanding ties that exist between the two countries,” a statement from Tourism Australia said.

Matesong premiered on British television directly before the Queen’s annual Christmas Day address.

The UK is one of Australia’s largest and most important inbound markets and is the first activation of  Tourism Australia’s recently launched Come Live Our Philausophy campaign.

Edited by: Peter Needham

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