Australia’s most loved family store, BIG W, today unveiled its largest ever Christmas concept, The Gift Spot. Helping busy families navigate the shopping experience with ease, the festive ‘pop-up shop’ instore showcases hundreds of gifts under $50 instore, with an extended range of over 4,000 gifts online Gift Spot, with added Gift Finder functionality.
Curated to help customers tailor their shopping experience based on the giftee, the seven Gift Spot themes include: Pamper, Indulge, Create, Inspire, Surprise, Play and Pets, and highlight big brands and affordable ideas across toys, tech, homewares, cosmetics and much more.
According to BIG W Head of Commercial, Teresa Rendo, BIG W customers are looking for ultra convenience and great value at Christmas time. “We have captured the spirit of Christmas gifting into an exciting one-stop gifting destination. Whether it’s for family, friends, coaches, colleagues or your four-legged friends, we are making it as easy as possible to find the perfect gift they’ll love, at the right price.”
BIG W is extending the success of its personalised confectionery this year with an exclusive offer on Kit Kats and the Allen’s Party Mix Tin ($10), available now in select stores. Additionally, customisable products including Santa sacks, serving platters, glassware, and even a deck of cards can be ordered online at BIG W’s Photo Labs.
BIG W also announced that Santa will be making an appearance in all stores nationally on 9 & 10 November between 11:00am and 3:00pm, with customers receiving a free 6 x 4 Santa photo.
At BIG W, there are many ways to shop. BIG W offers same-day Pick up service, ZipPay (online only) and Afterpay for those wanting to buy their gifts now and pay later, plus shoppers can earn Rewards points on all BIG W purchases. Products may not be available in all stores, please check the BIG W website for availability.
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