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Booking.com Exclusive News: Reveal the global trend of authentic and alternative accommodations

January 31, 2019 OTA News No Comments Email Email


Ever dreamt of staying in a lodge to observe wildlife in its natural habitat? Or spending a holiday in an idyllic country house to reconnect with nature? Not only are accommodations for resting, but these also have become a part of travel experience. Why do more and more travelers prefer unordinary accommodations and abandon the standardized hotel service? Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, conducted research and coupled it with a trop of its own data and insights to reveal what inspires travelers selecting alternative places to stay for their next vacation.

1.More than half of HK travelers crave for unique traveling experience

Vacations are an opportunity to break up your normal routine, to try something new and, sometimes, even let it change your perspective and outlook. Thus, over half of Hong Kong travelers (54%) * plan to stay at least once in a unique accommodation like a castle or treehouse in 2019, which is much higher than the global average of 37%.

Apart from boarding the horizons, travelers also strive to impress their friends, and “Check-in” at distinct accommodations on their social media platforms are able to represent their uniqueness and personalities. More than one of fifth Hong Kong travelers (23%) ** stated that selecting unique accommodations could differentiate themselves from the crowds.

2.Almost half of HK travelers desire to “live” like a local

Living in an authentic accommodation not only allows you feeling like home, but also enables you to discover the hidden gems only local would know about. Almost half of HK travelers (47%) ** believed that staying in a home-type accommodation lets them see areas of a city or parts of a country that they wouldn’t have otherwise explored.

No matter where you come from, to global travelers’, villa, apartment and resorts are very attractive. 30% of local travelers* plan to book a stay in a villa or holiday home in 2019, and an equal share of travelers (30%) saying they would book an apartment.

3.Most value for money! Resorts and B&B are more cost-effective

Aside from allowing travelers to explore destinations like locals, alternative types of accommodation can also offer the opportunity of more affordable travel. Every expenses for the trip counts, air ticket, accommodations, food, shopping and etc – Cost-effective accommodations help to save more money for travelers and the price is always the crucial for the decision-making. 41% Hong Kong travelers** agree that staying in a home-type accommodation allows them to feel that they are getting the most value for their money.

Olivier Grémillon, Vice President at Booking.com, explains: “We are seeing a clear trend among travelers to try unique types of accommodations and we understand that the perfect stay may look different for each of them. So, whether it’s an icy igloo, a cozy cabin or luxury villa you’re after – Booking.com offers more than 5.8 million instantly bookable homes, apartments and other unique places to stay to make sure that your next special experience is just a few clicks away.”



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