It snows in Australia, though not at Christmastime, and apparently a fair few Aussies get a bit upset about that – but help is on the way in the form of a life-size, beachside Santa in a snow globe.
Not that there’s any shortage of winter snow in Australia – a lot of resorts make a living out of it.
It’s just that with the festive season in full swing and pictures of snowy white landscapes and candlelit dinners by the fireplace filling television screens and social feeds; Aussies feel a certain disconnect, with temperatures soaring up to 40C in many parts of the country.
Recent research conducted by Booking.com revealed Aussies are suffering from a case of ‘snow-mo’ – the fear of missing out on snow during Christmas time.
The survey discovered almost half (42%) of Australians have never experienced a white Christmas but dream of one day being able to. Meanwhile, the equivalent of 9.5 million Aussies feel they are missing out on a ‘magical’ Christmas by living in Australia. Boo-hoo!
Key reasons Aussies feel like they are missing out on a magical Christmas
- Because it doesn’t snow in Australia and that’s how Aussies have always seen Christmas being portrayed in movies growing up (51%)
- Don’t have the same Christmas-sy atmosphere as other countries such as the festive decorations, Christmas trees and mistletoe (36%)
- It’s too hot to wear fun Christmas jumpers/sweaters in Australia (35%)
To make the nation’s festive dreams come true, Booking.com is officially bringing the snow to Australia with a life-size White Christmas Snow Globe with a real-life Santa Claus inside.
To catch it, be at North Cronulla Beach, Sydney, this Friday, 14 December, between 9am and 12pm.
Meet Santa Claus, enjoy a taste of a magical Christmas with Booking.com’s White Christmas Snow Globe. “Perfect for a family-friendly festive activity,” Booking.com says.
By the way, it’s free
Back to that nationwide survey (conducted by YouGov Galaxy) some 9.5 million Aussies feel they are missing out on a ‘magical’ Christmas by living in Australia.
Breaking it down by state, data shows that Queensland is the region which most desires a White Christmas with almost half (47%) never experiencing one but dreaming of one day being able to, this is followed by New South Wales and Western Australia (42% respectively).
Nearly half of South Australians (49%) stated they suffer snow-mo because they can’t ski, sledge or make snowmen in the snow and 45% stated it’s because it’s too hot to wear their favourite Christmas jumpers. Queenslanders also feel strongly about not being able to wear Christmas apparel with an equal 45% keen to be sporting a cosy knit during the festive period.
That’s why Booking.com is officially bringing the snow to Australia this Friday with that life-size White Christmas Snow Globe. Filled with all the Christmas trimmings including a quintessential mountain cabin room, snow and a real-life Santa Claus inside, the snow globe, in Booking.com’s words, “will transport Aussies to the magical Christmas experience they’ve always wished for”.
Written by Peter Needham
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