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Brand USA celebrates best in destination storytelling at ESTO 2019 with Inaugural Brand USA Video Storytelling Awards

August 21, 2019 Accolades No Comments Email Email

Brand USA, the destination marketing organization for the United States, announced winners of the first-ever Brand USA Video Storytelling Award during the ESTO Destination Day Lunch. Brand USA President and CEO Christopher L. Thompson presented the awards to representatives from Destination DC and New Mexico Tourism Department in recognition of their compelling and inspiring video content.

In its inaugural year, the Brand USA Video Storytelling Award is an annual showcase of the best in video storytelling by destinations, attractions, and points of interest across the USA. The videos are featured on Brand USA’s GoUSA TV network and offer travelers an inside glimpse into their destination’s unique travel offerings and experiences.

“Tourists are more inspired to travel by video than ever before,” said Christopher L. Thompson, Brand USA president and CEO. “Destination DC and New Mexico Tourism Department represent the very best in video storytelling for our industry. Their work serves as an example of innovation and creativity in delivering stories to global audiences and inspiring them to visit the US.”

“We are thrilled to highlight Destination DC and New Mexico Tourism Department for their creative approach to inspire travelers to visit their unique destinations,” stated Tom Garzilli, chief marketing officer of Brand USA. “GoUSA TV has elevated the ability of our partners to deliver powerful and entertaining visual stories that connect travelers to all the experiences the USA has to offer.”

The panel of judges included the GoUSA TV team of brand storytellers who have experience in creating and identifying compelling storytelling on networks including: Animal Plant, BBC, Bravo, Canal+, CBS, Clear Channel, Condé Nast, Discovery Channel, Dreamworks, FX Network, HBO, NBC Universal, MTV, ITV, NBC, Showtime, Sine Weibo, Sky TV, Sundance, TLC, and WeChat.

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