Fresh off the charts, BTS’ latest single Boy With Luv feat Halsey has hit #3 on Spotify’s Global Top 50, setting a brand new record for the highest position ever attained by a K-Pop artist. In fact, MAP OF THE SOUL : PERSONA’s debut sets a new record as the most-streamed K-Pop album on Spotify in a single day, breaking a record they previously set themselves in 2018 when they released Love Yourself 結 ‘Answer’. It is also the very first K-Pop album to have all tracks debut on the Global Top 50 chart.
Boy With Luv feat. Halsey and various tracks on the album spearheaded an All-Kill on Spotify Top 50 charts around the world, hitting #1 in 25 markets – Hong Kong included – and making it within the top 10 across 71 markets. This marks a domination of close to 90% of Spotify Top 50 charts in the world!
These global superstars are no stranger to breaking records – last week they became the very first K-Pop and Asian artists to surpass 5 billion streams on Spotify.
Chee Meng, Tan, Head of Artist & Label Marketing, Asia, Spotify, says: “These are defining times for K-Pop – seeing a genre from Asia take over audiences all over the world in this way is unprecedented. The growing international recognition speaks volumes of K-Pop’s creativity and ability to transcend cultural and geographical boundaries.”
If you haven’t already heard, ARMY and K-Pop fans can also check out music the BTS boys absolutely adore in their takeover of Spotify’s Teen Party playlist from now till Friday morning, featuring their most-favourite tracks around the world including music from Halsey’s Without Me, Queen’s legendary anthemBohemian Rhapsody and Billie Eillish’s idontwannabeyouanymore.
Are you an absolute fan of K-pop? Be sure to follow @SpotifyKDaebak, our dedicated K-Pop channel on Twitter, for more exciting BTS treats to come. You can also tweet using the hashtag #SpotifyxBTS to reveal a custom finger heart emoji from us: !
Teen Party
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