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Budding Little Green Ambassadors Pledge to Protect the Environment at Club Med Resorts

June 6, 2018 Responsible Tourism No Comments Email Email

A brand that seeks to support green causes, Club Med, the pioneer of Premium All-inclusive holidays, has been successfully undertaking numerous green initiatives over the years. These initiatives include protecting the nests and eggs of endangered turtles in Club Med Cherating Beach and Club Med Bintan Island. These efforts have been rewarded with the Green Globe stamp of approval across resorts in the region since 2011. This year, in conjunction with World Environment Day 2018, Club Med has embarked on a new project to include young G.Ms (Gentil Members) at eight Asia Pacific resorts. The Green Trident Project focuses on early education in their Children’s Clubs, highlighting the importance of sustainability and environmental protection. Club Med has secured close to a 1,000 budding little green ambassadors’ pledges over the past month and with a target to attain 7,000 more pledges by the end of the year.

Educating Children through Hands-on Activities

Young GM making a bookmark from leaves found in the resort

As part of the Green Trident Project, G.Os (Gentil Organisateurs) educated children joining the resorts’ Mini Club on the importance of recycling on a global scale and its impact on the environment, emphasizing on the importance of the 3Rs – Reducing, Reusing and Recycling. The children participated in a myriad of activities including beach cleaning, gardening and using recyclable materials to create artwork.

In Club Med Cherating Beach, the children learnt about local wildlife through an educational tour of the Turtle Sanctuary located next to the resort. Club Med Bali engaged the young G.Ms to grow vegetables in a pedagogical garden, allowing them to better understand the farm-to-table process of vegetables. Meanwhile, children in Club Med Phuket participated in nature hunts to learn more about the various flora and fauna and created elephant art using natural elements found within the resort. This was an opportunity to create an open discussion with the children about animal welfare.

Children Pledge to Protect the Environment

Every child who participated in the Green Trident Project concluded their stay at Club Med with a pledge to help to protect the environment and they can be as simple as “I pledge to turn off the tap when I brush my teeth”. These pledges were written on leaf-shaped post-its and pasted onto a wall by the children to make a green trident.

Hermine, a G.M who participated in Green Trident Project at Club Med Cherating, was keen to share their experience, “I pledge not to throw plastic bags into the sea. Otherwise, the turtles will think it is food and die from eating them. I am also excited to tell my friends what I have learnt here and what we can do to save the environment together.”

Picture of young GMs in front of the Green Trident

Club Med will continue to encourage kids of all ages to be aware that the actions and decisions they make every day may have a negative impact on the environment. Club Med’s Mini Club, for children from 4 – 17 years old, educates children about the environment through games outside the constraints of school and develops their green awareness from an early age.

Vincent Ong, Vice-President of Marketing for East and South Asia & Pacific (ESAP) further emphasised, “At Club Med, we pride ourselves with our green initiatives and caring for the environment. It is important to engage children in activities that allow them to interact with the environment to help them reconnect with the outdoors. It is an opportune time to help them be aware of green practices while they are young and to understand that every effort no matter how small goes a long way.”

Other Notable Efforts

Club Med has attained the Green Globe certification for Sustainable Tourism for most of its resorts in the Asia Pacific region. Club Med implemented and managed an action plan for sustainable development including initiatives such as effective management of waste, saving energy and protection of biodiversity. It seeks to limit the amount of food wastage and have reaped the rewards of experience gleaned over 60 years. To continuously improve waste management, the company is collaborating with Winnow Solutions, an innovative digital tool that monitors, analyses and helps chefs to reduce food waste in the kitchens in Club Med Phuket and Club Med Bali.

In 2008, Club Med and Agrisud International entered into a partnership to improve the contribution of holiday villages to the local economic development. In Bali, Agrisud supports a group of local Balinese farmers “Bukit Mesari” to adopt agro-ecological practices and structure their organization to reach new market channels. Club Med Bali has worked to expand and build a global relationship aligned with Club Med’s CSR strategy. These efforts have led to over 30 types of easily traceable, healthy and environmentally friendly vegetables provided to Club Med’s guests. Local farmers have benefitted from better prices, fairer and more sustainable outlets for their produce in addition to increasing their knowledge and gaining a new skillset for their future.

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