CADBURY is putting a virtual twist on the traditional Easter Egg hunt, giving chocolate lovers across Australia the chance to join its first-ever, Worldwide Easter Hunt.Launching March 12, you’ll be able to hide a CADBURY Easter Egg for that special someone to find. The innovative, Worldwide Hunt utilises Google Maps technology to deliver this virtual Easter experience. From the world map to Street View, you’ll be able to pinpoint exactly where your egg is positioned.
Designed to evoke generosity and ignite shared moments between friends and loved ones, CADBURY’s Worldwide Hunt provides a virtual means to enjoy the magic and spirit of Easter – particularly at a time when many parts of Australia (and the world) are facing travel restrictions.
Paul Chatfield, Senior Marketing Director, CADBURY ANZ says, “Cadbury is synonymous with Easter and we’re incredibly proud to unveil a new era of Egg Hunting which will allow people right across Australia to share moments of connection and remind one another that the spirit of Easter remains true.”
Missing a family member interstate or an office buddy that’s been working from home? Unable to visit a grandparent residing in an aged care facility? Keen to let a partner know how much they are appreciated? Invite them to join the hunt.
The Worldwide Hunt gives participants the option to leave a poignant clue, followed by a tailored sentimental message for when the seeker finds a hidden egg. Participants hiding Eggs for recipients within Australia can also take it one step further, nominating to deliver a real-life bespoke CADBURY gift to the seeker’s doorstep.
There are three chocolate gifting options to choose from, including a personalised CADBURY Crème Egg Tin, bespoke CADBURY DAIRY MILK Egg Tin and a CADBURY Easter hamper filled with goodies.
.jpg){kind=tracking}