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Call-To-Actions And Contact Forms: Advice For Online Travel Businesses

August 19, 2019 Business News No Comments Email Email

When it comes to designing an amazing travel website, you want to choose an agency that understands how to create unique marketing techniques from your original concept. They should use a great platform for putting your website together and selling your products and services. You can read on two of the best, Magento vs Shopify Plus, for a better idea of the options out there. You also need a call to action.

What Is A Call To Action?

It is usually the web owner’s responsibility to think of the content for their web design. The actual words written on a website can be subcontracted out to a specialist writer, or written by the business owner themselves, but either way they should include a specific ‘call to action’. Without this call, you could easily lose sales. A call to action is exactly that – a direct suggestion from you, the business owner, to those browsing your website to do something. What is it that you want them to do? It could be to get in touch with you. It could be to like your page on social media. It could be to buy a package holiday. Whatever it is that you want them to do on your travel website, the call to action is a useful prompt to remind them what they are there for. Making it fun and friendly is a great way to develop a good relationship with your potential customers, and that can really impact sales in a positive way. Being engaged with your audience is essential, and if you make sure that your call to action isn’t an order, but an idea that sounds unbeatable, you will be engaging in the right way.

Make Sure Your Contact Form Is Used

An important aspect of your site is the contact form. A contact form placed on a website is an excellent way of allowing your customers to quickly and easily get in touch. The quicker you answer a query, the more chance you have of securing a sale. Sometimes, however, a website contact form can be off-putting, no matter how good the web design is.

One reason for this is that the form is too long, and there are too many fields to complete. People do not want to spend a long time filling in an online form, and seeing one that will take a long time can turn them away. To entice more people to complete the form, you should keep it as simple as possible, asking for just a name, email and their message. You could ask for a phone number, although this is not always necessary. In any case, people often prefer not to include it as they can worry it will lead to unwanted phone calls. At the end of the form, you may wish to consider whether the word ‘submit’ should be changed to something else such as ‘send’ or something a little more quirky and fun. The word submit has negative connotations and again this can stop people from clicking.

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