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Cameo, a platform enabling fans to purchase personalised video messages from their favorite pop culture personalities, announced today that Cameo and participating talent will donate a portion of their proceeds to benefit wildlife recently affected by bushfires. Starting today through January 17th, a percentage of fulfilled Cameo requests will be given to WIRES, Australia’s largest wildlife rescue and rehabilitation organization, to help support animals in need.

Over 600 Cameo talent including Australian sport legends Brad Hogg, Mark Geyer, and Anthony Koutoufides and U.S. figures Emmanuelle Chriqui, Josh Gates, Gilbert Gottfried, Mark Duplass, Jim O’Heir, Vicki Gunvalson, Ray Lewis and Scheana Shay have joined the fundraising effort, with a full list of participants listed on the Cameo homepage throughout the duration of the campaign.

According to WIRES, ecologists from the University of Sydney have estimated over 800 million animals have been affected across Australia since the fires began in September 2019. Summer is always an extremely busy season for wildlife rescue and in December 2019 WIRES volunteers attended over 3,300 rescues.

“Our team has been heartbroken by the images of harmed wildlife coming out of Australia,” said Cameo CEO Steven Galanis. He continued, “We wanted to help and we’re fortunate that so many members of the Cameo Fameo have agreed to donate a portion of their Cameo proceeds to such a worthy cause.”

“WIRES have been overwhelmed by the support of the international community for Australian wildlife during this crisis. We sincerely thank everyone for their support, including Cameo and their incredibly generous talent and clients, their support of our rescue and care work with sick, injured and orphaned native animals is deeply appreciated,” said WIRES Operations Manager, Kyla Shelley.

With just a few quick clicks on the Cameo website, users receive a personalised video message in their inbox, which can be shared with friends or family to celebrate birthdays, holidays, or other events. Each message is fully customized through the talent’s own words and personality.