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Hotel Advertising: The Rise of Display in the World of Meta A new white paper released by D-EDGE Hospitality Solutions.

July 7, 2020 Hotel Trends No Comments

D-EDGE circulated a White Paper in 2017 that revealed the significance and importance of Metasearch in the hotel room sales. … Continue Reading

The Rise of Display in the World of Meta A new white paper released by D-EDGE Hospitality Solutions

July 7, 2020 Hotel Trends No Comments

D-EDGE circulated a White Paper in 2017 that revealed the significance and importance of Metasearch in the hotel room sales. Today, D-EDGE publishes a new report that analyses, not only the canonical metasearch platforms, but also all those advertising channels that contribute to
hotels’ direct revenue.

In this study, based on a fixed pool of 954 properties worldwide using D-EDGE Digital media
solutions over the last eight years (2012 – 2019), some major trends and patterns appear clearly as
indicated below:

● Bookings generated by ad-driven campaigns increased by 200% from 2013 to 2019.
● Google Hotel Ads is now the largest metasearch channel in terms of the number of clicks and
number of hotel bookings; it earns 57% of all metasearch bookings.
● Bookings from metasearch remain the largest ad-driven booking channel.

But the most striking result is by Display Advertising, one of the latest digital media techniques: it
now generates 31% of ad-based bookings, overtaking branded search as illustrated in the gif below.

As hoteliers are, more than ever, looking at optimising their digital marketing campaigns, it is crucial that they base their strategy on facts rather than on popular belief or past best practices. In this report, they will find a complete, up-to-date analysis on the performance of the different Digital Media used by hotels (display advertising, Metasearch, Search) in terms of Volume of reservations generated, acquisition costs and return on ad spend.

The report is available on D-EDGE Website in English https://www.d-edge.com/the-state-of-hoteladvertisingthe-rise-of-display-in-the-world-of-meta/, Czech French, German,
Italian, Portuguese and Spanish.

STR: U.S. hotel results for week ending 27 June

July 6, 2020 Hotel Trends No Comments

U.S. hotel performance data for the week ending 27 June showed another small rise from previous weeks and less severe year-over-year declines, according to STR.
… Continue Reading

U.S. hotel demand not expected to fully recover until 2023

June 30, 2020 Hotel Trends No Comments

Even with improving performance already underway, U.S. hotel demand will not return completely to pre-pandemic levels until 2023, according to the latest forecast revision from STR and Tourism Economics. … Continue Reading

U.S. hotel profitability improved in May, limited-service properties break even at 45% occupancy

June 29, 2020 Hotel Trends No Comments

STR‘s latest monthly P&L data release shows U.S. hotel gross operating profit per available room down 110.1% in May. … Continue Reading

Central/South America hotel performance for May 2020

June 26, 2020 Hotel Trends No Comments

Reflecting the impact of the COVID-19 pandemic, the Central/South America hotel industry reported historic performance lows during May 2020, according to data from STR. … Continue Reading

U.S. hotel results for week ending 20 June

June 26, 2020 Hotel Trends No Comments

U.S. hotel performance data for the week ending 20 June showed another small rise from previous weeks and less severe year-over-year declines, according to STR. … Continue Reading

Asia Pacific hotel performance for May 2020

June 25, 2020 Hotel Trends No Comments

Reflecting the continued effects of the COVID-19 pandemic, the Asia Pacific hotel industry reported monthly lows in the three key performance metrics during May 2020, according to data from STR. … Continue Reading

Middle East and Africa hotel performance for May 2020

June 25, 2020 Hotel Trends No Comments

Showing the continued impact of the COVID-19 pandemic, hotels in the Middle East and Africa reported unprecedented performance lows during May 2020, according to data from STR. … Continue Reading

Europe hotel performance for May 2020

June 25, 2020 Hotel Trends No Comments

Reflecting the continued impact of the COVID-19 pandemic, Europe’s hotel industry reported performance lows during May 2020, according to data from STR. … Continue Reading

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