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The Philippines’ largest carrier, Cebu Pacific (PSE: CEB) will begin regular flights between Shanghai and Cebu starting 15 April 2019 as it boosts its route network from key tourism markets in North Asia to prime leisure destinations in the Philippines. The new Shanghai route is also in line with the carrier’s plans to ramp-up capacity in its Cebu hub by as much as 20% in 2019.

To mark the launch of the new route, seats on CEB’s Shanghai-Cebu flights will be sold for as low as RMB1 (approximately S$0.20) base fare from now to 30 March 2019. Travel period is from 15 April to 30 September 2019.

Flights between Shanghai and Cebu will run six times weekly (Monday to Saturday), beginning 15 April 2019. At just under four hours’ flying time, the evening departure schedules are timed to enable travellers to easily travel from the airport to their beach destinations.

“We want to provide more international connections from our other hubs in the Philippines, and by connecting our Cebu hub to Shanghai, we offer travellers from China a compelling and easy option to access another top vacation destination,” said Candice Iyog, Vice President for Marketing and Distribution of Cebu Pacific.

China is the fastest-growing tourism market of the Philippines, with destinations such as Cebu and other neighbouring islands among the most popular. In 2018, Central Visayas—which includes prime tourist destinations such as Cebu, Bohol, Dumaguete and Siquijor, welcome over eight million tourists, of which 17% were Chinese.

Cebu is among the best islands in the world with pristine beaches and vibrant marine life; aside from other natural attractions and a wide variety of beach resorts and accommodations to choose from. As the beach hub of Cebu Pacific, Cebu also serves as a strategic jump-off point to enjoy more of the Philippines—with direct connections to Siargao, Camiguin, Puerto Princesa and 19 other domestic destinations.

Aside from Shanghai, Cebu Pacific flies direct between Cebu, Hong Kong and Macau in China; as well as Narita, Japan; Incheon, Korea and Singapore.

Cebu Pacific operates flights out of seven other strategically-placed hubs in the Philippines: Manila, Clark, Kalibo, Iloilo, Cebu, Cagayan de Oro (Laguindingan) and Davao. In 2018, CEB flew 20.3 million passengers on over 2,130 weekly flights across 37 domestic and 26 international destinations.