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citizenM Shanghai Hongqiao gains access to incremental and high-value guests via Hotelbeds partnership

January 15, 2020 OTA News No Comments Email Email

Hotelbeds, the world’s leading bedbank, has announced a strategic partnership with citizenM Shanghai Hongqiao, a Shanghai based property of the Netherlands-based hotel chain citizenM.

The partnership will provide Hotelbeds with exclusive access to citizenM Shanghai Hongqiao’s porfolio of more than 300 rooms. The 4-star affordable luxury hotel opened in June 2019 and is the 2nd property of citizenM in Asia-Pacific, and the 15th opening worldwide for the brand.

The agreement provides citizenM with distribution via both the wholesale and retail distribution channels of Hotelbeds, which operate under the ‘Hotelbeds’ and ‘Bedsonline’ brand names respectively.

With this new agreement citizenM increases its supply of inventory to the Hotelbeds distribution network, reaching over 60,000 travel trade buyers using the Hotelbeds booking platform, including tour operators, retail travel agencies, airlines and points redemption schemes in over 140 source markets.

Such B2B travel trade buyers will provide citizenM with a higher level of non-domestic bookings from high-value guests that typically book further in advance, pay more per room, cancel less, spend more in destination and are more likely to book again.

Forrest Zhang, Managing Director China, Hotelbeds, said, “We are delighted to partner with citizenM Shanghai Hongqiao to grow our business together. As a brand, citizenM is a boutique hotel with an affordable luxury experience and we are pleased to be able to offer this stylish and high-tech accommodation to our over 60,000 B2B travel trade buying customers such as tour operators, retail travel agents, airlines and points redemption schemes. Many of our customers look for trendy products and superior rooms and this new deal with citizenM ticks all these boxes.”

Kevin YuHotel Manager at citizenM Shanghai Hongqiao, said, “We’re very excited to start a partnership with Hotelbeds.  We have ambitious plans to grow further and extend our reach to more international markets, and Hotelbeds is the right partner to do so due to its extensive global reach of B2B travel buyers. citizenM is known for its unique style, top-line amenities, and innovative technology and we’re confident that we will provide a great new option for travellers who book their stays in Shanghai through Hotelbeds. We look forward to growing bookings together.”

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