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Content For Your Travel Business Website

August 19, 2019 Business News No Comments Email Email

When it comes to the content, not every agency will have the in-house skills to create it for you. You yourself also may not feel up to the task. So what options are available to you?

Why It Is Important To Have Original Content

There are ways to do it and get it right. Some website owners may hire a freelance content writer for their travel website to make sure that the impact they create is the right one. Others may have a go at writing the content themselves. After all, they know their business, services and products better than anyone else. They also know the personalities behind it all, and can perhaps write about them with more passion. But it doesn’t really matter too much who actually puts their fingers to keyboard and creates the content once the design agency has done their part. What matters is that the site content is completely original. The quality of the writing will also affect search engine ranking results, but it is original content that is invaluable. If a website is found to be using content already in use elsewhere, there will be penalties including loss of position on search engines. The site may no longer rank at all in the most serious of cases. There are online checkers available – some free and some paid for – that will check your site content against everything else online, and let you know whether it is the same as that found on another site. You can also manage your content via your website software. This is why a lot of people are migrating from Magento to Shopify, as they find the content management side a lot better.

What About Music On Your Website?

Web development teams should be flexible and open to new ideas. You need to be able to trust the people with whom your web design rests. One question some web design clients have is whether including music on their travel site is a good idea.

Although music can be great, and it can certainly add something memorable to your site, the general consensus is that it really has no place on a business website. The exception is, of course, if the business is music-focused, in which case it is essential! If music is not needed for marketing purposes on your web design, then it is better not to have it at all. Visitors can often find that music that is simply played at them (rather than them having the choice whether or not to hear it) is pushy, uncomfortable and irritating. It can give a poor impression of your business too, suggesting that you are the same – pushy and irritating. Imagine the most professional websites that have been built you encounter on a day to day basis. Do they have music? It is unlikely. And if you want your travel site to help you stand out for the right reasons, it is best to stay away from music altogether. Not only can it give a bad impression, but streaming music takes up a lot of bandwidth. This means that your site can be a lot slower to load. No matter how good your product or service is, people will not want to wait around for pages to appear, and this can also help lower your site quality in the eyes of Google.

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