Preliminary data and analysis from STR shows a hotel occupancy decline of 75% in Mainland China from 14-26 January 2020. Performance during the Chinese New Year holiday period was significantly worsened by the outbreak of novel coronavirus (2019-nCoV).
“The Chinese New Year holiday week, extended by three days this year, normally sees a significant shift in travel patterns across the country with very specific hotel occupancy movements,” said Jesper Palmqvist, STR’s Area Director – Asia Pacific. “This is due to less business travel, school closings and many individuals who return home to spend the holiday with family. At the same time, it is normal to see ADR rise during the time of the holiday. What our preliminary analysis shows this year is that performance changes were even greater as coverage of the coronavirus outbreak has intensified.”
Mainland China’s occupancy reached 70% on 14 January, but fell to a lower absolute level each day thereafter. On the final day of STR’s analysis (26 January), occupancy dropped to just 17%, meaning that eight of 10 rooms on average were left unoccupied. ADR began to increase on 19 January and reached a monthly high of CNY754 on 26 January, which represented a 61% increase from the 19th of the month.
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