2200 tourism businesses Australia-wide have directly engaged with the COVID Clean Practicing
Business Program since the COVID pandemic took hold.Developed through ATIC’s Quality Tourism Framework almost 1000 businesses (940 +) are now
recognised as COVID Clean under the national program.
In further updates, ATIC has announced its COVID Clean Practicing Business Program has been
recognised through the World Travel & Tourism Council’s Safe travels stamp.
ATIC General Manager Erin McLeod said the COVID Clean Program highlighted to travellers and
stakeholders how so many tourism operators were now taking the right COVID safe steps
“The tourism industry is showing the resilience and capacity to lead the way and embrace health
and safety requirements necessary to provide consumer confidence to travel,” Ms McLeod said.
“The strong response and participation by industry in the COVID Clean Program is testimony to its
practicality and attractiveness for tourism businesses wanting to show COVID-clean operations.
“As domestic borders re-open, confidence to visit interstate destinations is aided by local tourism
product’s ability to present how traveller’s health and safety is a top and critical priority.”
ATIC Executive Director Simon Westaway said the WTTC Safe travels stamp was recognition that
ATIC’s COVID Clean Program reflected an important need within the international visitor market.
“The carried global stamp can underpin confidence for returning travellers, that includes
interstate holiday activity before our international border tries to reopen,” Mr Westaway said.
“By global standards Australia is an emerging COVID clean destination. But industry believes we
must powerfully signal that ‘Safe travels’ be effectively messaged to returning overseas markets.
“This includes travel wholesalers selling Australia and those seeking safe travels down under.”
The WTTC ‘Safe travels’ stamp is provided upon completion of the COVID Clean Practicing
Business module – https://qualitytourismaustralia.com/home/covid19clean/
The ‘Safe travels’ stamp is provided upon completion of the COVID Clean Practising Business
module. More details: Erin McLeod 0408 072 668 / emcleod@qualitytourismaustralia.com
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