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Crystalbrook Appoints Geoff York as Chief Executive Officer

February 16, 2021 Appointments / Movers & Shakers No Comments Email Email

Crystalbrook, one of Australia’s leading sustainable hospitality companies, has appointed Geoff York as Chief Executive Officer, following his role as Interim Chief Executive Officer.

Geoff brings to the role over 35 years of experience in general and regional management with previous appointments across the Asia Pacific region with Accor, Hilton and Event Hospitality & Entertainment. He is also a National Board Member of Tourism Accommodation Australia, a peak body of the hospitality industry.

Geoff joined Crystalbrook Collection as Group Director of Hotels in July 2017. As a founding member of the company, Geoff has driven the development of the Crystalbrook brand, led five Crystalbrook hotel openings and acquisitions and is responsible for the strategic growth plan and direction of the Group.

In his role as Chief Executive Officer, a focus will be to elevate the Group’s dedication to sustainability under the ethos of Responsible Luxury.

“I look forward to driving Crystalbrook to further becoming a thought leader on sustainable luxury hospitality in Australia” said Geoff of his appointment.

“Travelling with a lighter environmental footprint must be at the forefront of everything we do. For Crystalbrook, this is all about empowering all our staff to think environmentally,  acting smarter to create less waste such as the removal of plastics, embracing renewable resources, running paperless teams and working with local suppliers to reduce our carbon impact ” he said.

As CEO, Geoff will continue to seek out opportunities for additional hotels to join the Crystalbrook portfolio and will also be responsible for the opening of Crystalbrook’s 5-star Kingsley in Newcastle and the acquisition of Fantauzzo in Brisbane.

Speaking on Geoff’s appointment, Crystalbrook owner Ghassan Aboud said “Geoff has built a strong management team, he has been instrumental in developing the brand and acquiring new hotels and he has successfully navigated Crystalbrook through one of the most challenging years for the industry, which has him perfectly positioned to continue our expansion across Australia and beyond”.

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