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Crystalbrook Collection, one of Australia’s leading sustainable hospitality companies, has expanded its leadership team with the appointment of Megan Knoetze as Group Director, People and Culture.

Knoetze will join the company on 27 July as a key member of the Group’s Executive Leadership Team.

Over the past two decades Knoetze has led the cultural and operational transformation for a number of dynamic hospitality organisations – most notably Pan Pacific Hotels Group, where she was Area Director HR, Oceania for over six years.

Through roles at Trippas White Group, Sodexho and Select Service Partner UK/Ireland, Knoetze will bring to the role a wealth of experience in Human Resource management in hospitality and tourism.

Most recently Knoetze was employed by Mulpha’s Hotel Operations division and worked the across the portfolio managed by IHG; Inter-Continental Sydney, Sanctuary Cove and Hayman Island.

At Crystalbrook, Knoetze will be responsible for leading the ongoing development and delivery of its group-wide HR strategy aligned to the organisation’s core values.

She will oversee the Workplace Health and Safety policy, systems and processes and also implement key change management strategies and services that optimise staff development to differentiate Crystalbrook as the employee of choice within the hospitality industry.

A key aspect of the role will be to develop a positive culture that fosters accountability, innovation and drives overall business performance to support Crystalbrook’s growth plans, including potential hotel acquisitions.

“I believe in the power of diversity and am passionate about building inclusive, respectful and engaged cultures that maximise talent opportunities from all areas of the community,” Knoetze says.

“I am looking forward to providing strategic and hands on practical advice to the Sydney leadership team, hotel general managers and my colleagues in the senior HR team.”