Global Travel Media » Blog Archive Danielle Dobson: “The answer to gender equality is not hiring more women. It’s breaking the gender code with those already on your team.” | Global Travel Media

Home » Business News » Currently Reading:

Danielle Dobson: “The answer to gender equality is not hiring more women. It’s breaking the gender code with those already on your team.”

March 4, 2021 Business News No Comments Email Email

This International Women’s Day (8 March 2021), author, coach, speaker and corporate advisor Danielle Dobson is out to help organisations understand how to create more gender equality at work.


By breaking the Gender Code.

So, what is the Gender Code?

The Gender Code is that set of default beliefs we all recognise about the ‘natural’ differences between men and women that keep the genders firmly in different boxes: placing women as carers and men as providers. These beliefs create pressures and expectation gaps for both genders which limit our potential.

“While so many organisations have great intentions when it comes to gender equality in the workplace, we’re not going to see real change until we truly unlock the gender stereotypes which are holding women back at work and in life,” says Danielle.

“Our corporate hierarchies are also designed with men in mind, so it’s no wonder women find it harder to thrive in these structures and have to work twice as hard.”

There is compelling evidence of the need to bring more women into leadership roles in organisations across the world.

It’s not only the right thing to do, it’s the smart thing to do. And most leaders are convinced of the business case imperative. Yet despite increased investment in D&I and efforts to address the gender inequities in organisations, the lack of women in business persists, and especially in leadership positions and seniority pipelines.

When women are unaware of the Gender Code, it works against them and their success both at home and in the workplace. When leaders in organisations who are striving to support women, are unaware of the Gender Code, their diversity and inclusion efforts will mostly fade away, failing to deliver the promised transformation.

Unless we break the Gender Code, women will continue to be stymied in their careers and business will continue to fail in attracting women into leadership positions:  “With so much upheaval in our organisations and work lives over the last 12 months, we’re actually in a time which is ideal for creating real change. The rule book has gone out the window, and now’s the time for organisations to rethink gender equality,” says Danielle.

Danielle Dobson is available for interview or contributions about the Gender Code, and to provide her insights and advice for organisations who are looking to tackle gender equality this International Women’s Day.

Comment on this Article:

Platinium Partnership



Premier Partnership Sponsors


Official Media Event Partner


Global travel media endorses the following travel Publication




%d bloggers like this:
%d bloggers like this: