The Geneva-based United Networks of International Corporate Event Organizers (UNICEO®) recently organized the first edition of the Live Communication Awards Hungary 2020.
The Awards ceremony took place at Marriott Budapest and recognized the talent of UNICEO Members who have succeeded in better integration of corporate events into their company strategies.
Most Creative Event Hungary 2019: Westend.
During Westend Mall’s 20th birthday party, a man-sized grabber-machine was set-up at the mall with gifts provided by all rental shops.
Most Engaging Event Hungary 2019: Microsoft
Microsoft Tech Summit 2019 provided 2 days of technological training for 600 tech collaborators seeking to develop and deepen their IT knowledge. During the Hands-on Lab activities at 28 work-stations 14 different kind of Labs were the most engaging experience for all attendees.
Best CSR Integrated Event Hungary 2019: E.ON
The Energy Globe Award 2019 presents successful sustainable projects to a broad audience, to emphasize the use of renewable energy and foster sustainable solutions at every level. The event was plastic, paper and carbon-free.
Best Event Integrating Art 2019: Robert Bosch Ltd.
The company formed a children’s choir, chosen from employees’ children and trained by professional choir-leaders through 6 months, getting them ready to perform at the company’s annual event. The program increased the commitment of thousands of Bosch employees but also the engagement of their families, connecting with the company motto: ”We are one Bosch-family”.
Best Event Integrated into Corporate Strategy Hungary 2019: National Lottery Company’s
The Scandinavian Lottery Super Concert and promotional activities were actively communicated at a national level on ATL and BTL platforms, social media, internal communication, with 360-degree activity. Sales were supported by mobile lottery stores and charity lottery ticket sales units that generated three times more revenue than last year. In tune with its CSR programmes, Szerencsejáték Zrt. also paid particular attention to people with disabilities, providing them with an important dedicated and accessible stand.
Jury Special Award 2019: Erste Bank.
„Erste Future Symphony” , the Bank’s end-of year partner event was a musical journey starting 200 years ago, when the first Erste Bank was established. From Johann Strauss to today’s famous Margaret Island band, different styles of music were played on stage (opera, classical music, jazz, etc) and a short movie among the songs presented Erste’s last 200 years to the participants.
Members of the jury were CMOs and Heads of Events from leading Hungarian corporations:
- Kata Apáti-Tóth – Corvinus University of Budapest, Head of Communication
- Balázs Bartha – Sanofi, Public & External Affairs Manager
- Kata Bors – Heineken International, Change & Communication Manager
- Imre Diósi – Michelin Event and Sponsoring Manager
- Nóra Horváth – K&H Bank, Country Communication Officer
- Irisz Lippai-Nagy – AmCham, CEO
- Liptay, Gabriella – KPMG Hungary, Marketing and Communications Director
- Márk Maczelka – SPAR, Head of Communications
- Zsuzsanna Pócs – BMW Marketing Director
- András Mihály Tóth – Microsoft , Central Marketing office Lead
- Réka Váncsodi – Volvo , Marketing & Communication Director
Laurent Fuchs, CEO of the association and Monika Mantuano, Vice President for Hungary commented: “Despite the coronavirus crisis, both the Hungarian Forum and the Live Communication Awards have been a great success bringing together more than 250 Hungarian leaders. Once again, UNICEO is at the forefront of innovation. This time, it’s with the Live Communication Awards, a celebration where event projects have been evaluated by decision-makers who are also responsible for corporate events in their company. This adds significant value to the Awards whose selection criteria were very demanding. Winning corporations deserve to be proud of their events.”
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