Global Travel Media » Blog Archive » Domestic markets could offer struggling tourism companies a lifeline, says GlobalData

Home » Business News »Headline News » Currently Reading:

Domestic markets could offer struggling tourism companies a lifeline, says GlobalData

May 28, 2020 Business News, Headline News No Comments Email Email

With a total 80% of consumers surveyed* claiming they are extremely or quite concerned about the ongoing COVID-19 pandemic, a large proportion of the population are expected to also be apprehensive about travelling internationally – even when travel restrictions are lifted. Furthermore, 76% of respondents said they trusted products made in their own country, which suggests consumers will be receptive to local tourism campaigns, providing an opportunity for companies that are willing to adapt to the current environment and engage with the domestic market, says GlobalData, a leading data and analytics company.

Ben Cordwell, Travel and Tourism Analyst at GlobalData, comments: “The domestic market is going to become increasingly important post-COVID-19. Concerns surrounding safety and restrictive measures will limit the ability to travel internationally. Many holidaymakers will also find themselves with less disposable income due to the impact of coronavirus on the economy. If tourism operators target these customers, there is every chance there will be a boom in global domestic tourism post-COVID-19.”

* GlobalData’s COVID-19 Consumer Survey

Comment on this Article:







Time limit is exhausted. Please reload CAPTCHA.

Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global travel media endorses the following travel Publication

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS

ADVERTISEMENTS



%d bloggers like this:
%d bloggers like this:
sitemap