Emirates loyalty program Skywards has grown from a million members in 2005, to 27 million in 2020.
To celebrate its 20th anniversary, Skywards is offering members double Tier Miles on any flight booked by 10 December, for travel until 31 March 2021. Founding members can earn double Tier Miles and double Skywards Miles on any flight booked by 10 December, for travel until 31 August 2021.
Skywards members come from more than 180 countries, including: 3.5 million in the United Kingdom, 2.7 million in the United States, 2 million in Australia, 1.9 million in India, and 1.9 million in the United Arab Emirates. The program has expanded its range of partners over the past 20 years to create value offerings for its diverse membership base and has nearly 200 partners, including 16 airlines; more than 100 hotels; 33 financial, 22 retail/ lifestyle and seven car rental partners.
Earlier this year skywardsmilesmall.com was launched – introducing over a thousand new ways to earn Miles while shopping online with popular UK and US brands. Customers can also benefit from the
‘My Family’ program and earn thousands of Miles with Emirates Skywards Hotels.
Emirates Skywards’ introduction of personalised offers integrated within the booking flow is an industry-first loyalty benefit. Logged-in members can avail enhanced Cash+Miles redemption rates and discounted Miles Upgrades when booking flights directly on emirates.com and the Emirates app.
They can enjoy more personalised offerings at their fingertips through four Skywards apps. Emirates Skywards also has a partnership with The Dubai Mall, rewarding members with Skywards Miles when shopping at over 1,300 brands, dining at over 200 outlets and visiting attractions at the world’s largest shopping destination.
Edited by Ian McIntosh
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