Europe’s hotel industry reported all-time lows in occupancy and revenue per available room (RevPAR), according to STR‘s year-end 2020 data.
Euro constant currency, 2020 vs. 2019
- Occupancy: 33.1% (-54.2%)
- Average daily rate (ADR): EUR93.34 (-18.2%)
- Revenue per available room (RevPAR): EUR30.86 (-62.5%)
Local currency, 2020 vs. 2019
United Kingdom
- Occupancy: 40.5% (-47.7%)
- ADR: GBP72.08 (-23.9%)
- RevPAR: GBP29.17 (-60.2%)
The absolute occupancy and RevPAR levels were the lowest for any year on record in STR’s U.K. database. Amid continued COVID-19 lockdowns around the country, December performance was down from the prior month, and the country’s 26.1% occupancy level was its lowest since May.
Netherlands
- Occupancy: 30.0% (-60.3%)
- ADR: EUR93.06 (-24.1%)
- RevPAR: EUR27.96 (-69.8%)
Each of the three key performance metrics were the lowest for any year on record in the Netherlands. Occupancy in the country fell to a low point in April (8.5%) but improved to as high as 44.2% in August thanks to domestic demand during the summer holidays. However, reflecting the impact of a new lockdown, December occupancy (14.2%) was the lowest for the country since May.
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